Large e-commerce market, high mobile penetration make mobile targeting technology an ideal solution for retailers in Brazil
ATLANTA – Digital Element, the leading provider of IP Intelligence and IP geolocation solutions, announced that Origin5, a full-service technology consulting firm in Brazil, is now offering the NetAcuity® platform of solutions for its ecommerce clients across Latin America.
Origin5 has been a driving force in the advancement of ecommerce in Brazil for more than a decade. With the integration of Digital Element’s solutions, Origin5 will be able to help its clients more effectively target both mobile and connected shoppers.
“With such vast geographic differences in Brazil, it is important to give our clients the ability to deliver customized content, offers, and promotions to shoppers based on their locations,” said Roberto Wajnsztok Olivieria, CEO and co-founder, Origin5. “As mobile shopping continues to grow across the region, it was imperative for us to find a geolocation technology platform that provided solutions to accurately target these on-the-go consumers as well.”
According to eMarketer, Brazil is among the largest e-commerce markets in the world. Ranked at No. 10 worldwide, the country also boasts a high mobile penetration, making it the ideal market for mobile geolocation solutions.
With NetAcuity, retail and enterprise organizations can identify actionable information about online users such as geographic location, connection speed, domain name and more—information that is proven to help improve the relevance, reach and response of online activities—all while respecting the user’s right to privacy.
In particular, NetAcuity Pulse™ takes IP-based targeting to a new level by utilizing insights gleaned from mobile devices, allowing Digital Element to offer more seen IP locations than any other provider. Pulse expands the coverage reach of the global postcode-level targeting offered through NetAcuity Edge™ by leveraging new insights derived from Wi-Fi connected mobile traffic and infrastructure. This more precise targeting is based on where a user is located and connected at a specific point in time, regardless of device.
“While m-commerce is certainly gaining momentum in Brazil, it is still a small segment of the total online shopping market,” said Jorgelina Striedinger, Latin America business development director for Digital Element. “Retailers need consistency when targeting consumers across devices―from one solution provider that allows them to deliver multi-pronged location strategies that enable them to reach more connected consumers in relevant ways.”
Benefits of using the NetAcuity platform for Brazilian retailers include:
- Enhance the Shopping Experience – Customize website content, language, currency, products and promotions to create an instant connection that will have consumers spending less time searching for products and services and more time buying
- Simplify the Customer Experience – Leverage location-based data to deliver the right content at the right time, such as automatically delivering foreign visitors to country-specific sites
- Increase Online Revenues – Provide targeted merchandise and messages to increase response rates by as much as 300 percent
- Drive Offline Revenue – Use targeted promotions and coupons to drive online traffic to make offline purchases at the nearest store or service location
- Identify Mobile Users – Target WiFi-enabled connections with location-specific information to move visitors along in the sales cycle with relevant content and promotions
About Digital Element
Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives―from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.
Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.
About Origin5
Origin5 is a full-service consulting firm that introduces digital technologies to leading ecommerce sites in Brazil and throughout Latin America to increase sites’ ROI. Focusing on developing digital business, improving the online shopping experience, and improving omnichannel initiatives, Origin5 developed innovative solutions for major players in the Brazilian market such as Bradesco, Whirlpool, Boticario, Netshoes, Drugstore Sao Paulo, and others.
For more information, visit http://origin5.la/
