Revcontent has announced the acquisition of European content recommendation network, ContentClick. After almost a year of negotiation and planning, the companies say they are joining forces to create a “global content recommendation powerhouse”.
Both leaders in content recommendation, Revcontent’s acquisition of ContentClick is truly the merging of two media juggernauts. With shared core values, deep backgrounds in digital publishing, and an unwavering dedication to serve their partners at all cost, Revcontent looks to strengthen its presence globally by providing their partners with an increased ability to connect people with content they love. By acquiring ContentClick’s team and publishers, Revcontent can connect content creators with even greater returns, empowering them to not only exist, but to thrive and expand their ideas.
Richard Iwanik-Marques, Vice President of Marketing at Revcontent, said, “We couldn’t be more excited about this acquisition. The ContentClick team has accomplished some great things and created very meaningful partnerships with their clients, built on trust. By bringing our industry leading technology into the picture, there is no limit to what our publishers and advertisers can achieve. We now have more reach, scale, and support than ever, and we couldn’t be more excited about growing the Revcontent family.”
Joe Williams, UK Managing Director at ContentClick, said, “For two years, our mission has been to deliver unbeatable returns by truly understanding the unique nature of our audience, the sites they visit and the content they consume. It’s a mission shared by Revcontent, and we’re excited to scale their market leading technology in the UK.”
To better serve partners and and ultimately become the world’s largest content recommendation network, Revcontent knew global expansion was a very crucial factor with offices around the world. With the acquisition of ContentClick, Revcontent will now have a 24/7 UK presence with an office outside of London. Revcontent’s mission is to ensure the freedom of ideas and idea discovery by powering a personal relationship between people and the sites they visit, and with a location in the UK, Revcontent has the ability to be local everywhere. Revcontent’s partners can continue to expect new technology and innovation, even better support, and the increased resources to scale their own brands worldwide.
Magnetise Group said, “As a digital business so focused on performance and brand safety, we welcome this exciting news – the newly formed network will give us access to many more premium publishers and crucial targeting capabilities, helping us to grow our UK native efforts throughout 2016. Congratulations, Revcontent!”
Revcontent and ContentClick have seen incredible growth in 2015 alone, and the merge of ContentClick into Revcontent’s team, culture, and technology will send those benefits directly back to partners. Revcontent is excited to enter 2016 with this exciting news for partners and the content recommendation industry.
Find out more at http://blog.revcontent.com/.
