Innovative pay-as-you-go model lowers long-term expansion costs, paves way for focused monetization strategies in retail, hospitality and other businesses
ZURICH, SWITZERLAND — Audio over IP pioneer Barix has solidified a customer-friendly subscription model for its fully integrated SoundScape business music and advertising solution. The cost-efficient starter package, which includes licenses for the first 50 audio players, eliminates expensive annual contracts in favor of monthly credit card payments and a much faster return on investment.
The 50-player starter package allows businesses up and running at multiple locations to enhance sonic branding, with nominal fees for additional single player licenses as business needs expand. Based on Barix’s pioneering WAN-based Audio over IP approach, the package is ideally suited to systems integrators seeking a multi-site audio distribution and management system that accelerates launch, and minimizes labor and materials. SoundScape is quick to deploy thanks to its self-discovering architecture across its central management portal and remote audio players.
“SoundScape’s monthly subscription model eliminates the upfront investment, and frees service providers and end users from the shackles of expensive contracts that have long deterred businesses from turning ‘in-store radio’ into a true revenue-generating service,” said Reto Brader, vice president of sales, Barix. “Furthermore, since many retail and hospitality seek to outsource business audio delivery, service providers can position SoundScape as a managed service to their end customers. This allows systems integrators to capitalize on the growing demand for full service offerings.”
SoundScape is an ideal platform to help retail, hospitality and other businesses – and the service providers that manage playlists and audio delivery – inspire shopper emotion, enhance the on-premises atmosphere, and reflect the business’ style and brand definition. Given its infinite scalability, SoundScape’s “pay as you go” pricing model ensures these businesses can maintain low total cost of ownership as they strategically grow their systems to suit their needs. This includes the ability to monetize the system through dynamic ad insertion, accelerating return on investment as new locations are added to SoundScape networks.
SoundScape is a fully formed software-as-a-service (SaaS) that brings together cloud-based content management, end point playout and global monitoring capabilities in a highly programmable, user-friendly package. Features include dynamic content scheduling, remote device management, system-wide reporting and monitoring, hierarchical user permissions, and options for live and scheduled streaming. Barix’s rock-solid Exstreamer SoundScape IP audio players provide high-quality multi-format playout of music and advertising.
Barix will demonstrate SoundScape and its latest features at ISE2016, taking place February 9-12 at the RAI Exhibition Center in Amsterdam. Visit Barix at ISE2016 at Stand 8-H280, and learn more about SoundScape and how to subscribe at www.barix.com.
Barix: We Move Audio (www.barix.com)
Barix supplies simple and reliable solutions and components to systems integrators and end users worldwide. We move high-quality audio across IP networks, adding value to customer solutions for more than a decade with hundreds of thousands of devices installed worldwide. Background music distribution with dynamic advertising insertion for retail shops, bars and hotels; public address solutions for schools and public spaces; and intercom and entry systems for facility surveillance, protection and security are among the many applications of Barix solutions. Barix also supports OEM projects for a number of Global 500 listed companies serving many industries worldwide.
