Tealium Included as a Vendor to Watch for Second Consecutive Year in Gartner’s 2016 Magic Quadrant for Digital Marketing Hubs Report

Company’s real-time customer data platform powers more compelling, relevant omnichannel customer experiences

London, UK: Tealium, the leader in real-time customer data solutions and enterprise tag management, announced it has been listed as a Vendor to Watch for the second consecutive year by Gartner, Inc., in the newly-released Magic Quadrant for Digital Marketing Hubs report. The Magic Quadrant is intended for chief marketing officers (CMOs), chief marketing technologists, and other digital marketing leaders involved in the selection of core systems to support digital marketing business requirements.

Gartner notes that a Digital Marketing Hub “provides marketers and applications with standardised access to audience profile data, content, workflow elements, messaging and common analytic functions for orchestrating and optimising multichannel campaigns, conversations, experiences, and data collection across online and offline channels, both manually and programmatically.”[1]

Tealium’s real-time customer data platform was built from the ground up to power what Gartner highlights as the four critical elements of the Digital Marketing Hub: a master audience profile, workflow and collaboration, intelligent orchestration, and unified measurement and optimisation. Gartner “advises marketers to deploy solutions that cut across organisational and operational boundaries in these four areas.”

“We are proud to again be recognised in this report, as we believe it’s a testament to our strength and position in this market,” said Jeff Lunsford, CEO of Tealium. “Tealium’s strategy since inception has been focusing on the power of first-party data and building the most comprehensive integration ecosystem. With the ability to build a unified, omnichannel customer view, organisations of all sizes are using our real-time customer data platform to provide better, more impactful customer experiences.”

Tealium’s leading customer data platform is comprised of an enterprise tag management solution, Tealium iQ; an omnichannel segmentation and action engine, Tealium AudienceStream; and Tealium DataAccess, a suite of rich data services. For more information, visit www.tealium.com.

To download the full 2016 Magic Quadrant for Digital Marketing Hubs report, visit here.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Tealium

Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT. More than 600 organisations worldwide trust Tealium to eliminate data silos and build a unified, actionable customer profile. For more information, visit www.tealium.com.

[1] Gartner Magic Quadrant for Digital Marketing Hubs, A. Frank, J. Sorofman, M. Kihn, C. Eubanks, January 5, 2016.