Ad Tech Daily and GeoEdge Launch Branding Partnership
Ad Tech Daily (https://adtechdaily.wpengine.com) and GeoEdge (http://geoedge.com today announce a new multi-channel partnership. Through a number of initiatives that include website, social media, and distributed content, Ad Tech Daily and GeoEdge will work together towards supporting advertisers and publishers alike in acquiring industry breaking news, tech advancements and a place for open dialogue among ad ops professionals.
The partnership will focus on merging the storytelling capabilities of Ad Tech Daily with the expertise and experience that GeoEdge brings to this complex, ever-growing ad tech industry.
“Ensuring a clean, safe and engaging user experience should be a key element in the mindset of publishers, networks and ad platforms”, says Otilia Otlacan, Ad Tech Daily founder & editor. “With input and support from the GeoEdge team, we will be developing a number of publisher education initiatives centered around the importance of ad security and verification, best practices, and guides to improving advertising operations”, continued Otlacan.
“We are delighted to be joining forces with Ad Tech Daily, a respected resource and community in the industry,” says Tobias Silber, Director of Marketing at GeoEdge. “Providing the ad ops community with a platform to discover and discuss new technologies is a cause we are proud to support.”
The partnership, which starts with an initial yearly term for 2016, will be reflected across all web properties and channels associated with the Ad Tech Daily brand. All content pieces published as a result of this partnership will be clearly marked as such, in line with the customs and best practices around sponsored content and native advertising.
About GeoEdge
GeoEdge is committed to protecting the user and user experience. GeoEdge is the premier provider of ad security and verification solutions for the online and mobile advertising ecosystem. The company ensures high ad quality and verifies that sites and apps offer a clean, safe, and engaging user experience. GeoEdge guards against malware, non-compliance, inappropriate content, data leakage, operational, and performance issues.
Leading publishers, ad platforms, exchanges, and networks rely on GeoEdge’s automated ad verification solutions to monitor and protect their ad inventory. To find out how GeoEdge can protect your users, enhance your quality assurance and verify your online and mobile campaigns, head to www.geoedge.com.
About Ad Tech Daily
Launched in 2008, Ad Tech Daily (initially known as “Ad Ops Online”) is a news resource dedicated to all things ad tech. It features news, interviews, events, and commentaries that are relevant to professionals in the ad tech industry. Occasionally, Ad Tech Daily covers news from the larger sphere of online advertising and online marketing.
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