Top Advertising Executive, Tom Bowman to Spearhead Fast-Growth Marketing Technology Company
London: Specialist Prospecting DSP Intelligent Optimisations (IO) announced today the appointment of Tom Bowman as its new Chief Executive Officer. Formerly Global SVP Sales Operations at BBC Advertising, Bowman joins IO with more than two decades of industry experience in major leadership roles. Prior to his revenue development and sales operations role with the BBC, Bowman handled the growth of digital advertising propositions for the global media properties, MSN and Yahoo. He is an internationally renowned digital marketing expert who has spoken frequently at conferences across the globe.
Commenting on his appointment, Tom Bowman said: “I’m delighted with the opportunity to drive the future of advertising with IO. Their powerful machine-led insights combined with its dedicated teams of world-class data scientists and analysts offers a strong and unique value proposition to the market. I look forward to furthering the company’s shared vision for transparency, efficiency and flexibility to make IO universally recognised as the leading global solution for programmatic ad buying.”
IO is establishing itself as a worthy contender in the online advertising space. In less than three years, this British company has developed and brought to market a compelling capability and has ambitious plans to expand its proprietary programmatic solution to meet client demand across EMEA, APAC and the Americas.
Leveraging its specialised machine learning technology, IO’s True Prospecting solution enables intelligent digital advertising focusing on and providing real-time insights into each individual consumer’s intent. A significant step forward from the old model of audience segmentation and manual optimisation, True Prospecting enables marketers to directly address this changing landscape of intent and to identify and reach their unknown audience in real time.
IO’s board member and interim CEO, Charles McGregor, comments: “Tom is highly regarded for his dynamic leadership across some of the world’s leading media brands, which makes him a perfect fit to the IO family. His appointment underscores our commitment to becoming one of the leading programmatic advertising platforms. With Tom at the helm, I’m confident that we’ll achieve this aim both in here in the UK and other international markets.”
In addition to Tom’s appointment as CEO, IO also recently welcomed:
Emily Hanson as VP Marketing, who joined in January from Rocket Fuel
Melina Gisler, who joins IO as Commercial Product Director from Unanimis
Adrian Degutis, previously of Vibrant Media, who joins IO as Sales Director
Ben Humphry, Chief Commercial Officer, IO, comments: “We now have a strong commercial team in place, enabling IO to make a major impact in the market by delivering an outstanding programmatic solution backed by superior customer service. True Prospecting is a cutting-edge technology that enables deep audience insight and thus smarter, more informed decision making capability off the back of those insights.”
About IO
Intelligent Optimisations (IO) is a next-generation demand side platform (DSP) that leverages its proprietary machine learning technology to help marketers identify and reach the audience they want at scale. IO’s programmatic True Prospecting solution offers marketers a uniquely transparent and intelligent model for new customer acquisition based on real-time insights into each individual consumer’s intent and continually optimises and converts for a greater ROI. For more information, please visit www.dsp.io
