Data-driven insights from Ooyala will enhance Meredith’s ability to analyse and optimise its digital video experience for consumers and advertisers
LONDON – Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetisation, is providing Meredith Corporation (NYSE: MDP), one of America’s leading media and marketing companies, with real-time video engagement and performance analytics with Ooyala IQ. Choosing Ooyala IQ, Meredith becomes the first Ooyala customer to utilise its unbundled analytics solution with Ooyala as well as third-party video players.
Previously, Meredith utilised Ooyala to power video and provide analytic insights for its Martha Stewart Living site, and chose Ooyala IQ to expand their analytics for viewer engagement and content performance across all web and mobile-web inventory, which reaches over 80 million unique visitors per month. For the first time Meredith will be able to aggregate analytics from multiple video players into a unified solution to make better business and advertising decisions across all popular media sites, including Parents, Allrecipes, Better Homes & Gardens among others.
The media company will see its top performing videos in a single view, as well as query multiple dimensions at once and in real time, including by device, operating system, designated market area (DMA), player and location. Further, its teams will be able to understand how audiences are engaging with video advertising, seeing the drop-off rates after pre-, mid- or post-roll ads and can then tailor ad delivery accordingly to align with the popularity and performance of the video, maximizing revenue for each asset.
“We’ve made a host of strategic acquisitions to build our portfolio and expand our footprint to reach new audiences, but these moves made it difficult for our teams to track engagement of all assets across all properties, as each employed different video players and measurement was fragmented.” said Andy Wilson, Chief Digital Officer of Meredith Corporation. “Ooyala IQ will give us the comprehensive, and more importantly cohesive, view of how all content across all sites is performing, where, on what devices, and provides us the insight we need to fine tune our strategies to maximize our revenue.”
“Given Meredith’s robust digital advertising growth, it is essential its teams understand how its content is performing well across the broad portfolio of sites,” said Ooyala CEO, Ramesh Srinivasan. “This is reflective of a larger trend occurring in the industry. As media companies continue to be acquired and merge, measurement and reporting fragments, engendering the need for a single provider to unify analytics across networks. Ooyala IQ provides a single view of the video metrics driving ad supported businesses, irrespective of the video player, giving premium publishers a tool to unify cross-property analytics. ”
About Meredith Corporation:
Meredith Corporation (NYSE: MDP; www.meredith.com) has been committed to service journalism for more than 110 years. Today, Meredith uses multiple distribution platforms – including broadcast television, print, digital, mobile, tablets and video – to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith’s National Media Group reaches a multi-channel audience of 220 million consumers monthly, including more than 100 million unduplicated American women and over 60 percent of U.S. Millennial women. Meredith is the leader in creating content across media platforms in key consumer interest areas such as food, home, parenthood and health through well-known brands such as Better Homes and Gardens, Parents, Shape and Allrecipes. The National Media Group features robust brand licensing activities, including more than 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. Meredith Xcelerated Marketing is a leader at developing and delivering custom content and customer relationship marketing programs for many of the world’s top brands, including Kraft, Lowe’s and Chrysler.
About Ooyala:
Ooyala helps deliver content that connects. A US-based subsidiary of global telecommunications and IT services company Telstra, Ooyala’s comprehensive suite of offerings includes one of the world’s largest premium video platforms and a leading ad serving solution. Built with superior analytics capabilities for advanced business intelligence and a strong commitment to customers’ success, Ooyala’s industry-leading end-to-end solutions help large-scale broadcasters, operators, media companies, enterprises and brands build more engaged and more profitable audiences, and monetize video and TV with personalized, interactive experiences across any screen.
ESPN, Univision, Sky Sports (U.K.), Foxtel (Australia), NBCUniversal, RTL Group (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain) and STV (U.K.): these are just a few of the hundreds of broadcasters and media companies who choose Ooyala.
Headquartered in Silicon Valley, Ooyala has offices in New York, Dallas, London, Stockholm, Sydney, Tokyo, Singapore, Cologne, Madrid, Paris and Guadalajara, and sales operations in many other countries across the globe. For more information, visit www.ooyala.com.
