Cloud-based Ad Server Drives Significant Revenue Lift
LOS ANGELES & NEW YORK – OpenX, a leader in creating programmatic advertising marketplaces, announced that Intermarkets, Inc., a media company, has selected the OpenX Ad Server technology platform to manage and monetize its digital advertising inventory portfolio.
“As publishers today, it’s not enough to just focus on revenue. We have to focus on user experience. By working with OpenX, we have been able to increase revenue and enhance user experience by reducing latency and problematic ad behavior”
The OpenX Ad Server is a complete digital advertising solution providing publishers with a combination of superior forecasting, workflow, targeting, and optimization tools. The operational efficiency of the OpenX Ad Server, which lowers total solution cost by integrating formats and devices in one platform, coupled with the built-in integration with the OpenX Ad Exchange, yielded a 20 percent increase in eCPM for Intermarkets.
The Intermarkets desktop and mobile web portfolio, which includes premium publishers such as Drudge Report, CNSNews.com and The Political Insider, reaches over 800 million readers and sees an average of 30 million unique visitors monthly. Other established brands in the Intermarkets portfolio include well-known commentary publications such as Headline Politics, Tell Me Now, Creators, Newsbusters and MRCTV.
“OpenX is a strategic and trusted programmatic partner committed to helping us achieve our monetization goals with customized solutions,” said Erik Requidan, VP Sales and Programmatic Strategy at Intermarkets. “As publishers today, it’s not enough to just focus on revenue. We have to focus on user experience. By working with OpenX, we have been able to increase revenue and enhance user experience by reducing latency and problematic ad behavior,” added Stephanie Snow, VP of Ad Operations at Intermarkets.
“At OpenX, we work closely with our clients to understand their needs, and are intensely focused on helping them achieve their monetization goals,” said Jason Fairchild, CRO and Co-Founder at OpenX. “Intermarkets’ bold commitment to implementing forward thinking technology has created a flourishing partnership, from the launch of a unique Header tag strategy in 2014 to the OpenX Ad Server transition. We are pleased they have selected the OpenX Ad Server to manage and deliver their inventory across all of their properties.”
About Intermarkets
The Intermarkets Portfolio is a collective of quality digital publishers focused on generating high caliber content for consumption across web, social, email and mobile channels. Intermarkets exclusively manages strategic advertising placements on behalf of these brands which reach millions of readers every month in a variety of formats. Our portfolio reaches 30+ million uniques, 800+ million page views, 100+ million mobile views, 10+ million Facebook fans and 2+ million opt in email subs.
We leverage quality publishers and content to deliver premium audiences to marketers and agencies through programmatic and traditional buying channels. We’ve established our reputation through collaborative and strategically engineered partnerships, and providing custom-tailored solutions for our clients and partners.
About OpenX
OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.
Today, OpenX operates one of the largest, most efficient and highest quality programmatic markets in the world. Our single stack system also encompasses a complete supply side platform powered by the unique OpenX Demand Fusion technology that merges network and Real-Time Bidding, and a comprehensive ad server.
At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising. http://www.openx.com @openx.
