Agency and Brand Demand For Unified Buying On YouTube, Facebook, Instagram, and Twitter Drives Technological Innovation
London – Pixability, the premium video advertising technology company, today announced Pixability v4, the media industry’s most advanced video ad buying solution for YouTube, Facebook, Instagram, and Twitter. Pixability v4 makes campaign management simple and effective, unlocking the potential of unified, KPI-driven video advertising. Combining these premium video platforms provides advertisers the reach of television while overcoming the limitations of open web video, but with disparate ad formats and metrics within each walled garden, executing media campaigns across them remains a significant challenge.
Pixability v4 delivers precise audience and placement targeting, ensures viewability and brand safety, and provides clear, actionable campaign measurement. With Pixability v4, advertisers will have access to the industry’s first set of normalised video ad metrics that account for each premium video platform’s distinct specifications, reducing complexity, and enabling greater levels of accuracy and insight. Agency media professionals and brand advertisers can now seamlessly plan, optimise, and measure multiple video ad campaigns through a single application, available as a managed or self service.
Pixability v4 advances the company’s track record of data science-driven video ad tech innovation. The solution extends Pixability’s proven YouTube advertising solution to new premium video platforms, and holistically optimises video ad campaigns based on an advertiser’s unique business objectives.
Pixability’s customer portfolio of global media agencies and their brand clients includes MEC, Carat, Reebok, iProspect, Blue Chip Worldwide, ZenithOptimedia, Gucci, L’Oréal, and PUMA.
“Approaching premium video platforms holistically, rather than in silos, is an incredibly powerful weapon for brand marketers. Activating the unique capabilities of each walled garden in aggregate will change video advertising as we know it,” said Bettina Hein, Founder and CEO of Pixability. “Pixability v4 unlocks that potential. Our platform-agnostic solution enables advertisers to make the most informed decision about how to spend their video ad dollars to yield maximum results.”
Jessica Ruscito, Director of US Media and Digital Branding at Reebok, comments, “When planning our video ad campaigns, we need to ensure that we’re reaching the right consumers, on their platforms of choice, with content that incites them to engage with our brand. With a growing array of video platforms, and distinct ad capabilities and formats on each, it’s a complex problem to solve. Pixability’s standardised metrics have armed Reebok with the data we need to understand how our ad dollars should be spent across platforms based on specific campaign goals.”
Elizabeth Bleser, Director Digital Strategy at Blue Chip Worldwide Marketing, comments, “Our brand clients expect the Blue Chip media team to not only deliver ROI on a campaign level, but to ensure their video dollars are being maximised. It’s critical that we stay on top of the lightning speed of change within the video ad landscape, and Pixability has brought a depth of video expertise to our team that has proved immensely valuable. Pixability holistically approaches each of our client’s businesses from a brand and consumer perspective, and enables us to make the most informed decisions around video ad planning and execution across platforms.”
For more information on Pixability v4, please visit www.pixability.com.
Pixability is a video advertising technology company that helps media professionals deliver outstanding campaign performance across YouTube, Facebook, Instagram, and Twitter. Pixability’s solution empowers advertisers to activate video at every stage in the consumer journey in order to deliver impactful business results. Pixability provides sophisticated targeting, automated media execution, and verifiable viewability and placements across premium video platforms. Pixability is headquartered in Boston with offices in New York, San Francisco, Chicago, and London.