Performance marketing company expands solutions for retailer monetisation after opening Paris office
LONDON — HookLogic, the leader in performance marketing for brands, announced the launch of HookLogic Private Markets, a new product that enables retailers to build sponsored listing programmes for their vendor brands. The solution lets vendors pay to promote their products on a retailer’s online store and app, earning the retailer valuable media revenue, while empowering vendors to increase exposure and sales of their products.
The product complements HookLogic’s Retail Search Exchange, which offers brands the ability to boost product placement across a network of retailers, including Tesco, ASDA, Argos, and Currys, as well as most of the leading retailers in North America. HookLogic has created the holistic standard for ecommerce monetisation by applying highly relevant native advertising and ensuring a seamless shopper experience. The expanded approach now provides retailers an ideal solution for earning both trade funds and global brand advertising budgets.
“HookLogic offers European retailers an established platform and model to help them realise the full multi-faceted commercial benefit of monetisation. HookLogic is a partner that delivers proven technology, performance and scale, and boasts a global track record,” said HookLogic Managing Director Europe, Ben Cooper. “I’m excited to expand our offering to serve even more needs of retailers and brands.”
“Throughout the past year we have made massive investments in our bidding interface, business intelligence tools, and big data applications to provide a comprehensive performance marketing experience for brands,” said HookLogic Chief Product Officer, Jonn Behrman. “HookLogic Private Markets lets retailers leverage those innovations to add value to their trade relationships, while continuing to provide their consumers a positive shopping experience.”
HookLogic Private Markets is built on HookLogic’s industry-leading platform that serves many of the largest retail ecommerce and travel booking sites in the world. The platform generated over $100 million in clicks in 2015 and delivered over 20 billion sponsored listings in Q4 alone. This announcement follows the opening of a new HookLogic office in Paris in January as the company moves to expand globally.
About HookLogic
HookLogic, the pioneer of performance marketing for brands, partners with the world’s leading retailers and online travel agencies to accelerate sales for product brands and hotels. Advertisers use the platform to reach in-market shoppers, drive traffic to products, and attribute resulting sales. Network partners and advertisers include Walmart, Target, Best Buy, Macy’s, Expedia, Hasbro, Intel, LG, L’Oreal, Mondelez, Philips, Microsoft and Marriott. HookLogic is headquartered in New York, with offices in Ann Arbor, Mich.; Santa Monica, Calif.; London, and Paris. For more information, please visit www.hooklogic.com.
