Partnership Enables the Programmatic Buying and Selling of Online and Mobile Audio Ads through Triton’s Programmatic Audio Advertising Exchange, a2x®
DUBLIN – Adforce.com, a Dublin-based digital advertising network, announced a partnership with Triton Digital, the leading technology provider for the audio industry, to bring the premium online audio advertising exchange, a2x®, to key European markets.
“Adforce.com is the perfect partner to operate a2x in Europe”
Through this partnership, Adforce.com will exclusively operate Triton’s a2x in Belgium, Denmark, Finland, Greece, Iceland, Ireland, Italy, Norway, Portugal, Sweden and Switzerland.
a2x® enables programmatic buying of targeted online and mobile audio ad inventory. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates precise targeting, eliminating waste and resulting in the highest efficacy for advertisers. This partnership will enable advertisers and agencies to buy digital audio advertising programmatically and scale their campaigns across many leading European publishers through a single exchange.
“Adforce.com has established itself as a leading digital advertising network, carrying thousands of campaigns for many major international brands,” said Colm Grealy, CEO at Adforce.com. “We’re pleased to partner with Triton Digital to unleash the power of programmatic and enhance the audio advertising landscape in key European markets. The ability to target and re-target listeners based on behavior, genre, device, geographic location and demographics ensures a deeply engaged audience and a high-impact advertising environment.”
“Adforce.com is the perfect partner to operate a2x in Europe,” said John Rosso, President of Market Development at Triton Digital. “With a reach of more than 50 million audio listeners and extensive knowledge of the European advertising industry, their ability to create value for both advertisers and publishers is unparalleled.”
About Triton Digital
Triton Digital’s® (https://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
About Adforce.com
Adforce.com is a leading advertising network that provides a single point of contact for media agencies and brands wishing to advertise on mobile, tablet, digital audio and web platforms. Adforce.com is headquartered in Dublin with offices in Brussels and New York.
via BusinessWire
