Formerly of Fuse Powered and Fyber, Sue brings extensive experience helping app developers leverage mediation technology to optimize revenue performance
NEW YORK – HyprMX, the leader in driving brand revenue for mobile publishers, announced that it hired Jeff Sue as senior director of business development. Sue brings nearly a decade of experience in the digital monetization space to HyprMX. Based out of San Francisco, he will focus on driving adoption of HyprMediate, the simplest and most transparent mediation product on the market.
“The addition of Jeff is a big boost to our efforts to bring simple and powerful solutions to mobile app developers,” said Dan Laughlin, HyprMX’s vice president of business development. “We’re ecstatic to have Jeff join the team and benefit from his deep experience and strong relationships across the industry.”
Sue joins HyprMX from Fuse Powered, which was acquired last month by Upsight. At Fuse Powered, he served as senior director of business development, driving adoption of its mediation solution.
Previously, Sue was director, developer relations at Fyber, acquired in 2014 by RNTS Media. At Fyber, he helped drive significant market share for the company’s mediation SDK. Sue’s experience also includes publisher focused work at Aarki, Feed Company, and Traffic Marketplace. He is a graduate of the University of California, Irvine, with a B.A. in Psychology and Social Behavior.
“HyprMediate is bringing simplicity to a confusing space,” said Sue. “Combined with its unique ability to deliver Fortune 500 brand video into apps, HyprMX’s fresh approach to mediation makes it one of the most exciting players in the industry today.”
HyprMX brings Madison Avenue excellence to the world’s top developers; we run mobile video ads from Fortune 500 brands and deliver the market’s simplest rewarded video mediation tool. HyprMX is based in New York City with offices in Seattle and San Francisco.Please visit http://www.hyprmx.com for more information.