20-Year Business Development Veteran to Lead Revenue Generation and Account Management
New York, NY – ConvertMedia, a leading outstream video SSP with an extensive portfolio of breakthrough video ad units, is pleased to announce that business development industry veteran Chris Scott has been named President and Chief Revenue Officer. Scott was most recently EVP of Publisher and Retail Platforms at Yieldmo, where he led publisher platform expansion in North America.
Scott brings two decades of ad tech and business development experience to ConvertMedia with a record for driving multifold client expansion and revenue growth. In his new role, Scott will drive efforts to educate and empower publishers about best practices for implementing the company’s innovative outstream ad formats and its proprietary PACT Platform to strategically monetize their content and increase Revenue Per (User) Session.
“Chris is an accomplished, passionate professional with an impressive record of scaling and accelerating revenue for organizations in this industry and his knowledge and insight into publisher’s unique needs is a critical advantage for us,” commented Yoav Naveh, CEO/co-founder, ConvertMedia. “In 2015, our revenue more than doubled year over year as publishers began to realize the monetization potential of our outstream video solutions. I’m confident that Chris joining the team here will only accelerate that growth.”
Prior to Yieldmo, Scott served as SVP of Global RTB & Publisher Strategy at Criteo (NASDAQ: CRTO) beginning in 2012. At Criteo, Scott oversaw the company’s direct relationships with Tier 1 publishers globally as well as leading RTB exchanges. Previously, Chris managed Publisher Development for Admeld, which was acquired by Google in late 2011. Earlier in his career, Scott held business positions at VoloMedia, Ecast Inc, and DoubleClick. He earned an MBA from The Wharton School at the University of Pennsylvania.
“I’m highly impressed with ConvertMedia’s innovative video monetization products that consider all participants in the publisher-advertiser-consumer value chain and look forward to being part of such an experienced management team at a time of high growth,” said Scott. “As CRO, I intend to help develop the outstream video business and transform the way publishers manage their ROI. Rather than simply looking at each single unit individually, they are now able to analyze the ROI per page – and even per session – holistically .”
Publishers use ConvertMedia’s outstream platform to expand their supply of quality video inventory. Through the platform, they can optimize video revenue per user session and manage the user experience by adjusting audio settings, viewability conditions and site interactions.
About ConvertMedia
Founded in 2008, ConvertMedia is a leading Outstream video sell-side platform (SSP) with an extensive portfolio of breakthrough video ad units. ConvertMedia is headquartered in New York, with R&D in Tel Aviv and Bangalore. For more information visit: www.convertmedia.com.
