SYDNEY, Australia — PubMatic, the marketing automation software company for publishers, announced that Peter Barry has joined the company as Country Manager for Australia and New Zealand. Barry is responsible for developing new premium publisher relationships for the company with a particular focus on growing mobile and video inventory. In addition, Barry is tasked with increasing spend with key agency trading desks and Demand Side Platforms (DSPs). Barry will be based in Sydney and report in to Jason Barnes, vice president of Asia Pacific at PubMatic.
Prior to joining PubMatic Barry spent more than three years at Ad2One, first heading up their operations in Ireland before becoming the Commercial Director in Australia, where he led monetization across display, video, and programmatic, as well as the company’s publisher acquisition strategy. Beforehand, he spent six years with Trinity Mirror Group overseeing the monetization of their online portfolio.
The programmatic market opportunity in the Asia Pacific (APAC) region is significant. MAGNA GLOBAL predicts that programmatic spend in APAC will grow 250% by 2019, which equates to a 37% annual growth rate, compared to the rest of the world’s 27%. In addition, PubMatic’s recent Q4 2015 Quarterly Mobile Index (QMI) found that the APAC region saw a 524% increase year-over-year in monetized mobile impression volume in Q4 2015, representing the fastest–growing global opportunity.
“We are delighted that Peter has joined PubMatic to drive our business in Australia and New Zealand,” said Barnes. “The maturity of the programmatic market in the two countries demanded a seasoned leader with extensive expertise in digital publisher monetization. We are confident that Barry is the right leader to help premium publishers make the most of the market opportunity, and will be an immediate asset to the Asia Pacific region.”
Commenting on his appointment Barry said, “I feel honoured to be joining a company that has been at the forefront of global programmatic growth for almost a decade. I am looking forward to leading such a well-respected team and working with them to bring PubMatic’s One Platform Solution to premium publishers in order to help them optimize monetization strategies across their digital assets.”
About PubMatic
PubMatic is the leading marketing automation software company for publishers. Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance. Focused on serving the needs of premium publishers, PubMatic inspires buyer confidence by providing flexibility in audience discovery and planning media campaigns through its Media Buyer Console and APIs. The company’s marketing automation software platform provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format. PubMatic was ranked by Deloitte as one of the fastest growing companies in the US for the fourth consecutive year in 2015. The company has offices worldwide, and is headquartered in Redwood City, California.
PubMatic is a registered trademark of PubMatic, Inc. Other trademarks are the property of their respective owners.
