The Trade Desk, Inc. Welcomes Netflix Chief Financial Officer David Wells to Its Board of Directors

Wells Joins The Trade Desk Board as an Independent Member Steering the Company’s Global Growth

LOS ANGELES, CA – The Trade Desk, Inc., a leading demand-side platform in global advertising, announced that David Wells has joined its board of directors. Wells has served as Netflix’s Chief Financial Officer since 2010 and joins The Trade Desk’s board to help steer the company’s industry-leading growth.

“David is a brilliant mind and a world-class strategist. We are privileged to benefit from his expertise as he joins our already-impressive board, which represents leadership in venture capital and media from across the globe,” said Jeff Green, CEO and founder of The Trade Desk.

“Netflix has set the standard for the new wave of media consumption and David’s wealth of experience will be an incredible asset for us as we continue to pioneer the next opportunities in programmatic advertising,” Green concluded.

Wells adds, “I’m pleased to join the leadership team at The Trade Desk as a member of the board of directors. While I’m impressed to join a company that has experienced such high growth in the recent years, I’m more impressed by Jeff’s ability as CEO, including his vision of building sustainable relationships and a buyer-first approach to technology. I look forward to a mutually beneficial tenure.”

Wells has been CFO of Netflix for the past five years. Prior to that, he served in a variety of planning and analysis roles, including Vice President of Financial Planning & Analysis, joining the company in 2004. In addition to his financial responsibilities, he oversees a number of operating areas as well including customer service, real estate, and employee technology.
Wells holds an M.B.A. and M.P.P. from the University of Chicago and a Bachelor’s Degree in Commerce from the University of Virginia.

About The Trade Desk, Inc.

Recently named seventh on the Deloitte Technology Fast 500™, ninth in Forbes Magazine’s Top 100 List of America’s Most Promising Companies, and #34 on the Inc. 500, The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators and their advertisers best-in-class technology to manage display, social and video advertising campaigns. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.

Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe and Asia.