New York, NY – Tapad, the leader in cross-device marketing technology, has appointed ad industry veteran Joanna McNeil as Vice President of Global Brand & Agency Strategy. Effective immediately, McNeil is based in the company’s Detroit office.
McNeil comes to Tapad with more than a decade of industry experience, most recently as Senior Vice President, Head of Global Operations for Dentsu Aegis overseeing the Microsoft account. She was also part of the core team in winning GM’s global media business for Carat. While there, she was responsible for delivering technology solutions to better service client needs on a global scale as well as building the teams, process and meaningful connections to ensure the client’s business is moving forward. McNeil reports to Jim Clark, Senior Vice President, Global Sales at Tapad.
“Joanna brings an exceptional track record as well as a fresh, critical eye to what it takes for brands and agencies to achieve impactful consumer engagement,” said Jim Clark. “She will be a tremendous asset to Tapad and the clients we serve.”
Prior to Dentsu Aegis, McNeil held key posts at PHD and Starcom.
McNeil has a B.S. in Marketing from The University of Massachusetts.
About Tapad
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers and technologies to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. In 2015, Tapad began aggressively licensing its identity management solution, the Tapad Device Graph™, and swiftly became the established gold-standard throughout the ad tech ecosystem. Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco and Toronto. TechCrunch called the powerhouse Tapad team “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade.” Among Tapad’s numerous awards: EY Entrepreneur of The Year (East Coast) 2014, among Forbes’ Most Promising Companies two year’s running, Deloitte’s Technology Fast 500, Crain’s Fast 50, Entrepreneur 360, Digiday Signal Award, iMedia ASPY Award, and a MarCom Gold Award.
