Appoints Product Director to Support Worldwide Expansion

Federico Benincasa to lead cross-Atlantic product team for rapidly growing multiscreen video ad tech company 

London, UK:, the leading multiscreen video ad tech company, announced the appointment of Federico Benincasa as Product Director. This position forms part of’s ambitious plan to extend its global presence and increase its workforce from 100 to a total of 130 employees by the end of 2016, following accelerated company growth of 290% in four years. Benincasa will be responsible for the global product team – split between Paris and New York – and plans to recruit for two further product positions, one for programmatic TV and another for demand side products.

Benincasa’s appointment follows the recent expansion of’s London office, where a head of publisher services and head of agency partnerships were recruited to strengthen the company’s presence globally.

A recognised digital veteran with two decades’ experience in web and media innovation, Benincasa joins with a wealth of product management expertise gathered across Europe and America. Most recently, Benincasa co-founded Purl, an online advertising software company that helps local publishers better manage their direct sales. Prior to this, he contributed to Eutelsat’s broadcaster oriented Innovation Team and Symantec’s Internet Tools Department, where he started his career as a software engineer in 1996 in Cupertino, California.

“It’s a very exciting time to join as it expands its already impressive market reach,” commented Federico Benincasa, Product Director, “My goal is to help the company embrace the paradigm changes that are revolutionising the programmatic video industry – causing a shift towards programmatic TV, predictive video inventory allocation, and progressive disappearance of the borders between television and digital advertising. has a unique, market-recognised, and premium technological approach to the challenges faced by broadcasters and media publishers. My team’s objective is to provide the best product answer to these challenges, ensuring the company stays one step ahead of the game.”

Commenting on the new appointment, Hervé Brunet,’s CEO and Co-founder, said: “This is a crucial phase in the company’s strategic global expansion and we need a strong team to manage the publisher-centric, market-leading products is known for. Benincasa has the perfect profile for due to his experience working with publisher-focussed technology, and he will concentrate particularly on programmatic direct. He brings extensive expertise gained in both corporate and start-up environments, and is ideally positioned to lead and recruit further talent to our global product team on both sides of the Atlantic.”

About is a multiscreen video ad tech company whose mission is to help premium publishers embrace programmatic video, in a controlled and totally transparent manner.’s publisher-controlled platform allows publishers to build, run, and operate their own video private exchange across web, mobile, and IPTV. The main benefit for publishers is simple: the ability to monetise their video content directly with their clients – removing intermediaries – in order to better control their margin. In addition,’s exclusive analytical insights, available through the platform, further contribute to maximising video inventory value to its full potential across all screens.

Founded in 2009, is the leading private exchange software technology, powering 130+ private exchanges controlled by major TV broadcasters, large media groups, and premium syndicators. In 2015, secured a ranking among the fastest growing technology companies in the Deloitte Technology Fast 500 EMEA 2015.’s reach is global – more than 7,000 websites in 150 countries worldwide – with regional teams in the US, Europe and more locations coming soon. For more information, please visit