HookLogic Recognized in Report of 20 Start-Ups All Retail eBusiness Executives Should Know in 2016

NEW YORK – HookLogic, the pioneer of performance marketing for brands was included in Forrester Research’s recent report, “20 Startups All Retail eBusiness Executives Should Know in 2016 (March 2016).” The report identifies startups with unique value propositions that solve issues facing eBusiness and channel strategy professionals. With the ecosystem becoming incredibly cluttered, it has become difficult to distinguish quality tools and solutions for brands and retailers. The report sheds light on some lesser-known solutions that could be valuable partners.

“Being recognized by Forrester is a tremendous honor and, in our opinion, is a testament to HookLogic’s growth as an innovator and leader in ecommerce”

“Being recognized by Forrester is a tremendous honor and, in our opinion, is a testament to HookLogic’s growth as an innovator and leader in ecommerce,” said Jonathan Opdyke, CEO of HookLogic. “We’ve created a true win-win solution that accelerates sales for product brands while monetizing retailer traffic, and we appreciate the widening recognition.”

The report, authored by VP and Principal Analyst Sucharita Mulpuru, highlights seven key challenges for retail eBusiness executives, including merchandising maturity, and indoor analytics for brick-and-mortar stores. It suggests 20 companies poised to address those challenges in 2016.

Thousands of brands rely on HookLogic’s performance marketing platform to target shoppers across the largest online retailers, including Walmart, Target, Best Buy, Macy’s, Costco, Sears, Staples, Kohl’s, Peapod, and Argos, among many others. Retailers earn incremental revenue every time a shopper clicks on product ads promoted through the HookLogic platform, with shoppers clicking inside of the retailer’s site to promote conversion. Brands see an increase in traffic to their products and can track the sales attributed to each ad to calculate return on ad spend.

HookLogic’s win-win solution has created a vibrant marketplace where brands compete with brands to increase sales, while retailers improve margins and gain an edge in a competitive market. HookLogic recently announced the opening of a Paris office as it carries out its aggressive international expansion plans.

About HookLogic

HookLogic, the pioneer of performance marketing for brands, partners with the world’s leading retailers and online travel agencies to accelerate sales for product brands and hotels. Advertisers use the platform to reach in-market shoppers, drive traffic to products, and attribute resulting sales. Network partners and advertisers include Walmart, Tesco, Target, Asda, Best Buy, Macy’s, Expedia, Hasbro, Intel, LG, L’Oreal, Mondelez, Philips, Microsoft and Marriott. HookLogic is headquartered in New York, with offices in Ann Arbor, Mich.; Santa Monica, Calif.; Paris and London. For more information, please visit www.hooklogic.com or call (646) 467-8200.

via BusinessWire