Global data analysis indicates a rosy landscape for mobile attribution and ad formats
LONDON — Marin Software Incorporated (NYSE: MRIN), a leading cross-channel, cross-device performance advertising cloud provider for advertisers and agencies, today released its annual report, Mobile Advertising Around the Globe.
The findings show that in 2015, not only did mobile devices represent the majority of consumer online usage for the first time, but also that mobile conversion rates have been growing.
Looking at year-over-year performance marketing trends based on the Marin Global Online Advertising Index, Marin discovered several key findings:
- Mobile conversion rates across search, social, and display experienced annual growth of 32.9%, 51.2%, and 34.7% respectively.
- While mobile devices have historically been used for product research or upper-funnel activities, this is changing, as better mobile attribution and ad formats are released.
- Publishers are making desktop ad formats and pages more similar to mobile, to take advantage of the growth in consumer mobile usage.
“As mobile continues its upward trend as the go-to device for consumers, digital marketers are understanding the indispensible need for a comprehensive cross-channel advertising strategy,” said John McNulty, Vice President of Global Marketing at Marin Software. “Last year’s data is a clear sign to any advertiser who may be on the fence about mobile investment – now’s the time to understand and act on the benefits of mobile’s moment.”
About Marin Software
Marin Software Incorporated (NYSE: MRIN) provides a leading cross-channel performance advertising cloud for advertisers and agencies to measure, manage and optimise more than $7.8 billion in annualised ad spend across the web and mobile devices. Offering an integrated SaaS platform for search, display and social advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users’ search, social and display interactions. Headquartered in San Francisco with offices in 9 countries, Marin’s technology automates advertising with the largest publishers around the globe. For more information about Marin’s products, please visit http://www.marinsoftware.com.