- Ad blocking costing £15.5 billion in lost revenue to publishers (with one in five British adults now using ad blockers)
- However, influencer marketing campaigns generating a 6:1 return on investment
- 20% of European marketers will now increase influencer marketing budget in 2016, (with Google classifying it as a ‘Breakout’ term in 2015)
- ‘Booked By Webfluential’ now launched to bring influencers closer than ever before to marketers – making campaigns more efficient and effective
London: With an estimated 1 in 12 internet users worldwide using ad blockers, brands are facing unprecedented difficulties in reaching their desired audiences. By contrast, influencer marketing has exploded as a way to circumvent ad blocking tools, with Google classifying it as a ‘Breakout’ term in 2015 (i.e. it has experienced a search growth of 5,000%+). Brands have reacted quickly to this situation and 20% of European marketers say they will increase their influencer marketing budget in 2016. It’s clear that influencer marketing is no longer a trend, it’s a reality.
‘Booked By Webfluential’ – Bringing Influencers Closer To Marketers
In this environment, Webfluential, a global Influencer Marketing platform, has today launched new technology to bring influencers closer to marketers and brand than ever before.
‘Booked By Webfluential’ is a free WordPress plugin and Media Kit builder, that gives influencers complete control of their careers, by allowing them to take job bookings anywhere, anytime, from any brand and get paid securely, through PayPal (see this video for reference).
The platform regulates, secures and automates the process of booking a Social Media Influencer. For marketers, this new technology means that they can search for influencers, make bookings, collaborate with the internet’s hottest content creators and report in detail on their campaigns – all in just a few clicks.
“‘Booked By Webfluential’ changes the game for Influencers around the world by giving them technology which is completely free and simplifies the entire process of working with brands. This new plugin connects them to marketers like never before and brands can roll out campaigns quicker than ever previously possible. It also leads to closer and better collaboration between a brand and an influencer, meaning a campaigns is run more efficiently and effectively,” says Murray Legg, co-founder of Webfluential.
On the rise of influencer marketing, Kirsty Sharman, Head Of Global Operations, at Webfluential commented: “Call it buying an audience before they buy your product, call it influencer marketing, call it what you like. At the end of the day, as marketers we’re all just trying to create conversations that will ultimately increase our popularity in the online world – because we know that if we’re the most popular, consumers will come to us. Campaigns such as Felix Baumgartner’s Space Jump prove this – Red Bull increase sales by over 13% after dominating social media with conversation for just a few days!”
Webfluential launched in 2014 with the goal of connecting brands and influencers to execute influencer marketing campaigns. It has a roster of thousands of noteworthy influencers whose audience reach has just broken the 200 million mark – as this infographic shows.
Webfluential helps every marketer and brand by:
- Getting Quotes Quickly: Provides pricing in seconds, forget rate cards forever
- Ensuring The Best Price: Webfluential recommends rates to influencers, meaning you pay market-related prices
- Credibility: Identifies credible influencers in an instant thanks to its extensive database
- Ensures Quality: Webfluential holds your campaign spend until a satisfactory campaign has been delivered, on time and to brief
- Reporting: You can see your campaign’s reach and results with automated reports
Biography for Kirsty Sharman:
“Bottled lightning” is how one South African media outlet described Kirsty Sharman, Head of Global Operations at Webfluential. Her career as a digital marketer only began in 2012, when she ran her own recruitment campaign that went viral, and soon after propelled her into the world of online media. Self-taught in the media landscape, she worked with top African brands to plan and execute their online media strategies before merging with Webfluential. She also heads up one of the largest networking events for women in tech in Southern Africa, Girl Geek Dinners JHB. She also recently released an eBook to help educate marketers around the strategy behind influencer marketing. She has just released her own eBook ‘How To Write Your First Influencer Marketing Strategy’.
Webfluential is a global Influencer Marketing platform which provides the smartest marketing technology for brands to connect to social influencers. The platform makes it easy for marketers to create, manage and track campaigns with credible Influencers and provides Influencers with the tools to market their services and monetise their audience. Marketers are able to search for relevant online Influencers, invite them to participate in digital campaigns and measure the results through detailed reporting. Online Influencers are able to link their blogs and/or social channels to the platform showcasing their reach, accept or decline job offers and receive payment. With thousands of Influencers signed up to the platform, Webfluential has embarked on an aggressive growth strategy globally. For more information visit: https://webfluential.com/.