Publishers who use WordPress can easily convert content to Facebook Instant Articles; monetizing options coming soon
BOULDER, Colo. – Sovrn Holdings, Inc., advocate and partner to independent publishers who represent more than 80,000 websites, is releasing a free plugin for WordPress that allows publishers to easily and seamlessly convert their content into mobile friendly format Facebook Instant Articles.
@sovrnholdings releases Workbench, a WordPress plugin that converts content to Facebook Instant Articles
This month’s expansion of Facebook Instant Articles to all publishers and the recent inclusion of AMP formatted articles in Google search results, means publishers need more options and tools to help them distribute their content in these new formats.
“Social media is increasingly dependent upon and powered by the content of independent publishers,” said Walter Knapp, CEO of Sovrn. “Publishers need easy ways to format, distribute, monetize and report on their valuable content across multiple publishing platforms. Sovrn Workbench is a first step in realizing that vision.”
Workbench delivers traditional web content in Instant Articles format and places Facebook Audience Network ads automatically within those articles.
The Sovrn Workbench plugin is available for WordPress publishers to download today at www.sovrn.com/workbench.
About Sovrn
Sovrn believes content creators and publishers are the soul of the Internet. Their content is what makes the Internet great. That’s why we give content creators tools to make money; access to distribution and scale to grow their audience; and a massive data commons for extraordinary insights. At Sovrn we don’t just plug into the online advertising ecosystem. We own and operate a proprietary ad technology stack with direct connections to every major buyer in the world. Sovrn is headquartered in Boulder, Colo. with offices in Denver and New York. For more information, please visit www.sovrn.com or follow on Twitter @SovrnHoldings.
