Audience Targeting and Viewability Address Limited Inventory Amidst Political Ad Season
REDWOOD CITY, Calif. – Addressing the shortage of quality TV inventory during a crowded season such as this election year, YuMe, Inc. (NYSE: YUME), the global audience technology company powered by data-driven insights and multi-screen expertise, announced the launch of YuMe Cross-Screen Audience Guarantee, a solution that offers brands and advertisers the ability to extend the reach of their TV campaigns across PCs and mobile devices.
“Scarcity is always an issue with TV advertising, but it’s particularly the case during an election season like this one”
Quality television inventory is particularly limited this year, with political TV advertising spend set to reach $3.21 billion in 2016, according to Magna Global. YuMe Cross-Screen Audience Guarantee provides delivery across screens as brands and advertisers only pay for impressions that reach their target demographics, as measured by either Nielsen Digital Ad Ratings or comScore vCE. YuMe’s latest solution brings audience guarantees and viewability to the table in order to apply true TV-like demographic segments for partners.
YuMe Cross-Screen Audience Guarantee Features:
- Brands and advertisers now have the benefit of extending the reach of their TV campaign across digital screens, with similar assurances.
- Audience targeting helps to deliver against the same TV demographic segments (i.e. women 25-54) across online and mobile screen campaigns – mirroring the preferences of a TV media buyer.
- Viewability enhances the ability to deliver the right ads to the right audience segment.
- Using measurement by Nielsen Digital Ad Ratings and comScore’s vCE data to enable more accurate demo targeting.
“Scarcity is always an issue with TV advertising, but it’s particularly the case during an election season like this one,” said Venkat Krishnan, Senior Vice President, Product, YuMe. “We’ve addressed this problem by offering a cross-screen audience tool that creates a seamless experience, helps to provide optimum viewability and audience delivery across our list of in-network publishers. While others still rely solely on third-party, cookie-based targeting, we offer first-party audience segments.”
“While TV budgets shift towards digital, we are seeing a growing demand to ensure visibility on high impact platforms. YuMe’s significant multi-screen footprint provides the needed scale that our clients desire across all screens,” said Elizabeth Johnson, Media Planning Lead, Huge. “Having access to accurate and proprietary data targeting through YuMe Audience Segments, audience guarantees, as well as viewability is extraordinary for the industry, as advertisers continue to be challenged with finding quality video inventory at scale.”
According to eMarketer’s projections, mobile video ad spend is slated to grow 47 percent in 2016, reaching $4.08 billion.
YuMe, Inc. (NYSE: YUME) is a leading provider of global audience technologies, curating relationships between brand advertisers and consumers of premium video content across a growing range of connected devices. Combining data-driven technologies with deep insight into audience behavior, YuMe offers brand advertisers end-to-end marketing software that establishes greater brand resonance with engaged consumers. It is the evolution of brand advertising for an ever-expanding video ecosystem. YuMe is headquartered in Redwood City, California, United States with European headquarters in London, totaling 17 additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook.
This press release contains forward-looking statements, including those in management quotations. In some cases, you can identify forward-looking statements by the words “may,” “will,” “expect,” “intend,” “plan,” “objective,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue” and “ongoing,” or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about viewability, the impact and value of tv advertising, product offerings, strategic partnerships and the benefits derived therefrom; growth strategies; operating results; market trends; and quotations from management. These forward-looking statements are subject to risks and uncertainties, assumptions and other factors that could cause actual results and the timing of events to differ materially from future results that are expressed or implied in the forward-looking statements. Factors that could cause or contribute to such differences include YuMe’s history of net losses and limited operating history, which make it difficult to evaluate prospects, YuMe’s fluctuating quarterly results of operations, and dependence on a limited number of customers in a highly competitive industry. These and other risk factors are discussed under “Risk Factors” in YuMe’s Quarterly Report on Form 10-K for the quarter ended December 31, 2015 that has been filed with the U.S. Securities and Exchange Commission (the “SEC”), and in our future filings and reports with the SEC. The forward-looking statements in this press release are based on information available to YuMe as of the date hereof, and we assume no obligation to update any forward-looking statements.