Independent Global Player Seeks to Streamline Programmatic Workflow for Sellers
NEW YORK – Tremor Video, Inc. (NYSE:TRMR), a provider of software for video ad effectiveness, announced its expansion into New Zealand. This follows its expansion into the Asia-Pacific region last year with the acquisition of Australian-based TVN.
“I’m extremely excited to see how quickly we can transform how premium video is transacted in New Zealand.”
Video consumption heavily outweighs current advertising expenditure in this market, making New Zealand potentially ripe for growth. From July – June 2015 Nielsen reports that over 25% of New Zealanders watch online video each week, with twice as many Kiwis owning a smartphone and a tablet compared to the same period a year ago. Total online market spend only grew by 27%, according to the IAB NZ’s Q4 2015 report conducted in partnership with PwC.
“New Zealand broadcasters and publishers have been hugely underserviced by ad-tech companies focused on markets like Australia, South East Asia, and Japan,” said Josh Ismin, Vice President. “We saw this pronounced gap and decided the time is right to offer our fully server-side SSP. I look forward to leveraging our experience and momentum from recent success in Australia and greater APAC to bolster sell-side growth across the Tasman.”
Ismin, a co-founder of TVN, has relocated to spearhead the launch of Tremor Video in New Zealand, and will continue to serve as regional VP. Additionally, Yael Milbank will join and assume responsibility of building the team and scaling the demand side of the operation as General Manager. Milbank has worked within the digital industry for the last 16 years in operational, sales and leadership roles. In his most recent role as General Manager of Digital Solutions at TVNZ he was charged with leading a team through significant industry changes with the launch of KPEX. Prior to this role Milbank spent over 5 years at Trade Me, most recently as the Head of Advertising. Milbank currently sits on the IAB Board in New Zealand.
“At TVNZ I watched the industry progression in Australia from afar, and have been hugely impressed with what the Tremor Video team was able to accomplish with our broadcaster counterparts,” said Milbank. “I’m extremely excited to see how quickly we can transform how premium video is transacted in New Zealand.”
“With digital video consumption and advertising expenditure both on the rise, it’s important for customers to have multiple options, which is why we’re proud to bring Tremor Video’s open-architecture to New Zealand,” said Greg Smith, Senior Vice President, Programmatic Business Development. “We have been delighted with the success of our TVN acquisition and look forward to extending that success into the growing New Zealand market.”
About Tremor Video
Tremor Video (NYSE:TRMR) provides software for video advertising effectiveness. Our buyer and seller platforms enable seamless transactions in a premium video marketplace by offering control and transparency to clients. We employ patented all-screen technology to make every advertising moment more relevant for consumers, and deliver maximum results for buyers and sellers.
Forward-Looking Statements
This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, any statements concerning anticipated benefits related to the expansion of Tremor Video’s operations in new territories. Important factors that could cause actual results to differ materially include: risks of entering new markets in which we have limited or no experience; the impact of technological development and competition; difficulty adapting our solutions for a new international market and failure to gain market acceptance of our products or services; the diversion of management attention and resources; changes in industry standards and interfaces; global economic conditions; as well as other factors detailed from time to time in the reports Tremor Video files with the Securities and Exchange Commission. Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, Tremor Video disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.
