Berlin and San Francisco – adjust, one of the world’s leading mobile attribution and analytics companies, announces the aperture of two new global offices, one in Singapore and one in São Paulo, Brazil – their first branch in Latin America. The announcement comes shortly after the recent inauguration of their offices in Paris and London, raising the number of new offices, within a period of just two months, to four.
“In 2016, companies around the globe will, according to eMarketer, spend more than 100 billion USD in mobile advertising, and the interest in mobile marketing is steadily growing,” says Christian Henschel, CEO and Co-Founder of adjust. “With Brazil, Singapore, France and the UK, we have identified markets with a high purchasing power and drive for innovation.”
adjust’s latest benchmark report reveals the great potential behind all four markets: the analysis shows that about 90 percent of mobile users stop using any given app within 14 days of download (Brazil: 92.9 percent; Singapore: 89.6 percent; France: 90.7 percent; UK: 91.3 percent).
Christian Henschel continues: “We already have existing clients in these four markets, like BlaBlaCar in France and Easy Taxi in Brazil. The new offices give our local teams the chance to work more closely with local marketers than before.”
With an annual revenue growth rate of 300 percent, the Berlin-based tech company just hired the 100th employee, and is present in eleven cities across five continents.
For more information about adjust, please visit www.adjust.com.
adjust is a business intelligence platform for mobile apps with a focus on user acquisition, fraud prevention, and app marketing. The Berlin-based tech company provides the highest quality analytics and attribution solutions for companies, worldwide. With adjust’s opensource SDK, app developers can identify, in real time, which advertising campaign has led to an app installation, how much money users spend on in-app purchases, or when a user is most likely to uninstall the app, among other features.
adjust is a Facebook Marketing Partner and a Twitter Marketing Platform Partner. More than 14,000 apps have implemented adjust’s solutions to improve their performance. Among those are clients like Zalando, Rovio and Zynga as well as global brands like Microsoft and Warner Bros. Founded in Berlin in 2012, today adjust has ten offices across five continents: Beijing, Berlin, Istanbul, Paris, San Francisco, São Paulo, Shanghai, Singapore, Sydney and Tokyo.