Connected, Closed-Loop Solution Measures Marketing Impact on Sales, Speeds Time to Insights and Bridges Data Science Skills Gap
Valassis Among Clients to Unify Omni-Channel Data for Marketing Insights
LITTLE ROCK, Ark. – Acxiom® (NASDAQ:ACXM), an enterprise data, analytics and software-as-a-service company, announced the Acxiom Marketing Analytics Environment™, a privacy-safe, closed-loop marketing analytics solution that allows clients to quickly leverage the power of data science and analytics to drive improved customer experiences and higher return on marketing investment.
According to a recent report¹ written by Forrester Principal Analyst, Jennifer Belissent, PH.D., “While 73 percent of companies understand the business value of data and aspire to be data-driven, just 29 percent confirm that they are actually turning data into action.”
In order to transform data into action, marketers must integrate both online and offline campaigns as well as transactional data. Acxiom Marketing Analytics Environment is a fully managed service that integrates online and offline data from disparate sources using Acxiom’s industry leading tools for people-based recognition: AbiliTec® and LiveRamp Customer Link™. By providing a unified customer view across multiple touch points and connecting online and offline purchase activity in a privacy-safe way, Acxiom Marketing Analytics Environment allows marketers to boost their marketing outcomes with minimal resource investment. Further, Acxiom Marketing Analytics Environment is fully integrated with LiveRamp Connect™, enabling marketers to take action based on the analysis. With the option to use Acxiom’s data science experts, the solution also helps marketers directly address resource bandwidth gaps.
“Clients can bring together online and offline information with unprecedented accuracy and consistency to continually optimize their marketing—and do so with the highest confidence that they’re protecting the consumer’s privacy,” said Dennis Self, president and general manager of Acxiom’s Marketing Services Division. “Acxiom Marketing Analytics Environment accelerates speed to insight by eliminating common obstacles faced by marketers due to disparate data sources, media fragmentation, consumer privacy concerns and scarcity of skilled resources.”
Valassis, a leader in intelligent media delivery, is just one of many clients across the retail, media, and financial services industries that has adopted Acxiom Marketing Analytics Environment to better understand consumers and optimize marketing across channels, both offline and online.
Acxiom Marketing Analytics Environment – which was first introduced to clients and agencies in July 2015 – is distinctive from other marketing analytics offerings because of its comprehensive functionality that includes:
- The ability to unify online and offline data using the people-based recognition capabilities of Acxiom AbiliTec and LiveRamp Customer Link
- Privacy-safe data anonymization and matching within Acxiom’s Safe Haven to protect consumer privacy
- Marketing analytics and modeling applications to create insights and transform them into target audiences
- Data activation across an ecosystem of more than 300 integration partners via LiveRamp’s onboarding
- Acxiom Managed Services that connects business objectives to actual results and bridges data science skills and resource gaps
- Prebuilt integration to industry-standard analytics tools such as Tableau, Rev R, Hive, Pig, Spark, Oozie, and more, with plans to expand to further tools
- Applied industry best practices in data integration
- Designed to support go-to-market partners with access points for partner code, third-party tools, and data
Acxiom Marketing Analytics Environment is available to brands that want to transform their marketing organizations into a data-driven profit center. For more information about Acxiom Marketing Analytics Environment visitwww.acxiom.com/analytics.
About Acxiom
Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of Acxiom Corporation.
1 Forrester Research, Inc., “Insights Services Disrupt The Data and Analytics Market”, February 8, 2016
