Attendees from Walmart, Best Buy, Coca-Cola, Intel and More Discuss Future of Performance Marketing
NEW YORK – HookLogic, the pioneer of performance marketing for brands, brought together more than 200 of the industry’s leading brands, retailers, advertising agencies, and online travel sites to discuss the intersection of ecommerce and media. Held last Thursday in New York, the fifth annual Ecommerce Media Forum addressed topics including performance marketing, sales attribution, and retailers as media publishers.
The full-day event was held at Current at Chelsea Piers and explored key topics within the growing ecommerce media ecosystem, with a central theme of “Closing The Loop” between marketing and sales. Jim Stengel, president and chief executive officer of The Jim Stengel Company and former Procter & Gamble Global Marketing Officer delivered the opening keynote speech, “Performance Driven Brands and Winning Leaders.”
“It was a remarkable day, and I met so many innovative brands and retailers,” said Stengel. “HookLogic has truly built a unique community linking the advertising and ecommerce industries and it was great to be a part of the forward thinking conversations that community is having.”
Speakers included industry mavens Deborah Weinswig, Managing Director of Fung Global Retail & Technology, and Terence Kawaja, Founder and CEO of LUMA Partners. Participants included executives from Best Buy, Kohl’s, Peapod, Intel, Coca-Cola, and Xerox. Michael Barrett, former CEO of Millennial Media and AdMeld also led a panel.
“We’re proud to see this event become a true meeting place for the growing ecommerce media industry,” said Jonathan Opdyke, CEO of HookLogic. “When we first started this forum series, this wasn’t even a topic on people’s minds. Yesterday’s event demonstrates that ecommerce media has truly come of age.”
HookLogic’s annual conference follows a momentous year for the company, in which it surpassed $100 million in sales and launched an aggressive international expansion, most recently opening offices in Paris, São Paulo and Toronto.
HookLogic, the pioneer of performance marketing for brands, partners with the world’s leading retailers and online travel agencies to accelerate sales for product brands and hotels. Advertisers use the platform to reach in-market shoppers, drive traffic to products, and attribute resulting sales. Network partners and advertisers include Walmart, Tesco, Target, Asda, Best Buy, Macy’s, Expedia, Hasbro, Intel, LG, L’Oreal, Mondelez, Philips, Microsoft and Marriott. HookLogic is headquartered in New York, with offices in Ann Arbor, Mich.; Santa Monica, Calif.; London, Paris, São Paulo and Toronto. For more information, please visit www.hooklogic.com or call (646) 467-8200.