S4M’s served impressions, clicks, CTR, landing pages, installs and opens on mobile browsers and applications are now MRC accredited
NEW YORK, NY – S4M (Success for Mobile), a fast-growing mobile ad tech company, has been granted Media Rating Council (MRC) accreditation for mobile ad metrics, including served display and rich media ad impressions, clicks, and CTR for both mobile browsers and apps. Significantly, S4M is now the only service currently accredited by MRC for certain important mobile post-click metrics, including landings for browsers, and installs and opens for apps.
“We have always put quality, transparency and accountability first and we are honored to have our efforts officially recognized by the MRC,” said Christophe Collet, CEO of S4M. “With this accreditation, we are committed to keeping our high standards in place for our partners and providing them with the most efficient assessments of their customer journeys on mobile. We firmly believe that advertisers should only pay for ads that have been truly delivered to mobile devices and we are proud to provide our clients with the most accurate views into their mobile campaigns.”
As a result of this independent third-party accreditation process, S4M’s measurements are now validated to provide marketers with assurances that its metrics comply with rigorous MRC standards and IAB/MMA/MRC measurement guidelines. This accreditation was granted for measurements based on S4M’s proprietary technology for HTML5 ad formats.
“Congratulations to S4M on becoming a MRC accredited company and the only player to have accreditations on mobile post-ad metrics today. We leverage the S4M platform for branding and performance mobile campaigns for some of our most valued-clients. This accountability is very important us, and the industry as a whole,” said Benoit Cacheux, Global Digital Director, ZenithOptimedia.
“MRC is pleased to congratulate S4M for this achievement,” said George W. Ivie, Executive Director and CEO of the Media Rating Council. “S4M’s accreditation is a result of an extensive audit and review process through which it demonstrated its compliance with rigorous industry measurement standards, and accreditation of certain of its post-click metrics will help to provide ad buyers with an additional level of assurance when evaluating the value of their investments.”
Today some in the industry simply count an ad impression as served from a hit from the ad request. The S4M technology for HTML5 formats surpasses the current industry standard for served impression counting and considers an impression rendered only after the format has been 100% fully loaded plus one second on mobile.
About S4M
S4M (Success for Mobile) is an innovative advertising technology company transforming mobile ads into genuine personalized content for each individual user. Our mobile-native technology platform revolutionizes end-user experiences for media agencies and advertisers. We provide programmatic expertise and campaign management with full transparency from ad impressions to conversions in both mobile browsers and applications. The S4M technology guarantees a standard of 100% loaded + 1 second impressions and landing pages, ensuring real clicks, true visits and viewability for our clients. Founded in 2011 by mobile marketing pioneers, we now service more than 250 advertisers around the world. S4M is headquartered in Paris with over 95 employees and five offices worldwide in the US, Europe, Asia Pacific, and Latin America. Discover more: http://www.s4m.io.
About the Media Rating Council (MRC)
The MRC is a non-profit Industry association established in 1963 composed of leading television, radio, print and internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC Accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 110 research products are audited by the MRC. Additional information about MRC can be found at http://www.mediaratingcouncil.org.
