Confirms Sizmek’s Desktop Viewable Video Ad Impressions Meet Industry Standards
Austin, TX – Sizmek (NASDAQ: SZMK), an open ad management company for multiscreen campaigns, announced that the Media Rating Council (MRC) has accredited the company for desktop digital video viewability measurement. Sizmek previously received MRC accreditation for its viewable desktop display impression measurement as well as display, rich media and digital video ad serving across across desktop, mobile web and in-app environments.
“We congratulate Sizmek on earning MRC accreditation for its desktop digital video ad viewability measurements,” said George W. Ivie, Executive Director and CEO of the Media Rating Council. “This achievement, along with Sizmek’s previous accreditation for desktop display viewability, puts it among a select group that are MRC accredited for both display and video viewability, and serves as a clear demonstration of its commitment to the greater accountability that high quality measurement provides.”
The accreditation confirms that video impressions counted on ads served through Sizmek’s MDX platform meet the stringent requirements put forth by the MRC for video viewability across both Flash and HTML5 instream formats on desktop. Sizmek’s technology not only allows for reporting that adheres to the MRC’s guidelines for viewable video ad impressions, but goes one step further by enabling customers to also measure viewability based on even stricter, customized thresholds, although not MRC accredited at this time.
“Video viewability is a hot-button topic, and with good reason, because any advertiser should get what they have paid for,” said Taryn Nagata, Digital Media Supervisor, Quigley Simpson. “Sizmek’s accreditation means we can feel confident in determining if ads are in view and in line with what we intended to buy, which provides for better campaign analysis and planning.”
With Sizmek MDX, marketers can stay focused on what’s really important—cultivating deeper relationships with their audience through engaging and emotional video advertising that works seamlessly with the rest of their omnichannel campaign. The platform not only provides the tools to simplify basic instream ads and build powerful interactive creative formats, but enables marketers to gain new insights by layering video viewability against the rest of their ad engagement data as well as protect their media investments through page-level intelligence with video verification.
“We’re honored to receive accreditation from the MRC because we want our clients to feel confident that their video ad impressions are served and are counted accurately when in view,” said Neil Nguyen, CEO of Sizmek. “This accreditation is a testament to the quality of Sizmek’s end-to-end video solution and the organization’s tireless work to provide clients with greater transparency, the most reliable insights, and the type of accuracy that empowers Sizmek clients to be more confident about the best way to connect with their customers.”
Sizmek Open Ad Management brings freedom of choice to end-to-end advertising. With a single point of access to the best technology, data, and strategic guidance—and the flexibility to choose solutions that fit their strategies—more than 42,000 advertisers, agencies, publishers, and trading desks create inspiring, seamless advertising campaigns that connect them to their customers around the world easily and effectively. Open and independent, Sizmek’s wide range of technology and data is bolstered by integrations with more than 100 partners providing leading solutions for attribution, data management, audience measurement, search engine marketing, creative authoring, and more. Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC.
About the Media Rating Council (MRC)
The MRC is a non-profit Industry association established in 1963 composed of leading television, radio, print and internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC Accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 110 research products are audited by the MRC. Additional information about MRC can be found at http://www.mediaratingcouncil.org.