Visible Measures Partnership with Twitter Enables Brands to Align Video Ads Programmatically with Premier Content Across Hundreds of Publishers

Content Advertising Leader Among First Partners to Leverage API Integration with Twitter Pre-Roll Video

BOSTON – Visible Measures, the leader in content advertising data and technology, announced its partnership with Twitter to enable global brands to promote short- and long-form video stories through alignment with premier content on the social media platform. The company is among the first partners to have direct API integration with Twitter’s pre-roll offering, enabling brands to coordinate video ads with Twitter’s best content providers, including over 200 of the world’s top TV networks, sports leagues and digital publishers.

@visiblemeasures partners with Twitter to enable brands to align video ads programmatically with premier content

With this new integration, Visible Measures will now offer skippable branded video advertising, programmatically matched with the top, contextually relevant videos that Twitter audiences are viewing. This will give brands and advertisers a simple way to align with high-quality videos from premium publishers. It brings the simplicity and scale of programmatically buying pre-roll to a live and conversational setting. Publishers are grouped by IAB categories, allowing brands to tap into the web’s top news, technology and sports outlets. Publishers included in this program include the Twitter Amplify publishers.

“Our partnership with Twitter gives our clients a powerful opportunity to work within a high-quality and high-reach environment with hundreds of brand name content producers,” said Brian Shin, founder and CEO, Visible Measures. “As one of the first Twitter pre-roll partners, this partnership fortifies our position as a leader in the content advertising industry, further advancing our ability to connect audiences with brands’ stories and helps those brands break through to their highly-desired audiences on Twitter by running a true, always-on, cross-platform video campaign.”

Available immediately, brands leveraging Visible Measures’ integration will be able to capture the social media platform’s unique audience—where, according to Twitter, currently 93 percent of Twitter’s video views occur on a mobile device and 82 percent of Twitter users watch video content on the platform.

“We have established the metrics and the playbook for successful content advertising,” continued Shin. “And now this offering furthers our dedication to helping global brands reach their most relevant audiences through the best digital channels available today. We’re excited about the opportunity to leverage Twitter’s platform and user base, and this evolution in our offering will prove invaluable to marketers across industries.”

See the announcement of the partnership between Visible Measures and Twitter on Twitter’s Advertising Blog here: https://blog.twitter.com/2016/now-available-new-automation-tools-for-premium-pre-roll-on-twitter.

About Visible Measures
Visible Measures, the leading content advertising technology provider, enables brands to better compete for consumer engagement by maximizing their Share of Attention relative to media spend in video content advertising. The company’s platform is fueled by a massive proprietary dataset, as well as patented programmatic technology that combines five trillion data points to reach more than 500 million unique monthly users across 600,000 web and mobile properties. World class advertisers and brands successfully rely on Visible Measures’ video content advertising platform every day to drive unmatched consumer engagement worldwide. Visit us online at www.visiblemeasures.com or follow us on Twitter @visiblemeasures.

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