New Technology Promises to Revolutionize Co-Marketing
NEW YORK – HookLogic, the company that built the ad exchange for product brands to buy sponsored listings on retail ecommerce sites, announced its wider ambitions with the launch of HookLogic Drive to Retail. The new HookLogic Drive to Retail program promises to vastly expand the HookLogic Exchange by now enabling brands to buy media across the internet, no longer confined to media on retail sites. The company also unveiled two revolutionary technologies that make the program possible, HookLogic Fusion and HookLogic 360.
HookLogic Drive to Retail delivers true performance marketing for brands and new high intent traffic for multi-brand retailers. The program leverages first-party data of many of the world’s largest retailers to target in-market shoppers and measure closed loop results.
“Our announcement today represents the culmination of a five-year vision to build the ultimate performance marketing platform for brands and retailers,” said Jonathan Opdyke, Co-Founder and CEO of HookLogic. “We’ve worked hard to create a model that aligns interests of both parties, enabling greater transparency and a more perfect market for digital media.”
Media buying is powered by HookLogic Fusion, a breakthrough technology that makes programmatic co-marketing possible. Brands bidding on Drive to Retail are matched in real-time with retailers that sell their products to share in the cost of media buys. Brands only pay when consumers click on their products, with traffic leading to the product page on the corresponding retailer’s website or mobile app. By aligning shared benefits, the technology incentivizes brands and retailers to subsidize one another in achieving individual performance goals, making media buys vastly more efficient.
Performance is measured by HookLogic 360, the world’s most comprehensive attribution engine for consumer products. The technology leverages deep integrations across the retail ecosystem to measure SKU-level sales attribution within and across retailers, across devices, at brands’ online stores, and increasingly, online to offline. Essentially, a consumer’s online interaction with a brand’s products across the internet can now be directly connected to SKU-level sales in most places where purchases happen.
The company announced its new innovations at its fifth annual Ecommerce Media Forum where over 200 brands, retailers, and agencies gathered to discuss the intersection of ecommerce and media. The event included speakers from Walmart, Best Buy, Kohl’s, Peapod, P&G, Intel, Xerox and Coca-Cola.
About HookLogic
HookLogic, the pioneer of performance marketing for brands, partners with the world’s leading retailers and online travel agencies to accelerate sales for product brands and hotels. Advertisers use the platform to reach in-market shoppers, drive traffic to products, and attribute resulting sales. Network partners and advertisers include Walmart, Tesco, Target, Asda, Best Buy, Macy’s, Expedia, Hasbro, Intel, LG, L’Oreal, Mondelez, Philips, Microsoft and Marriott. HookLogic is headquartered in New York, with offices in Ann Arbor, Mich.; Santa Monica, Calif.; London, Paris, São Paulo and Toronto. For more information, please visit www.hooklogic.com or call (646) 467-8200.
