Early Adopter Young Hollywood Already Experiencing More Control
NEW YORK – Tremor Video, Inc. (NYSE:TRMR), a provider of software for video ad effectiveness, announced it has added advanced creative review capabilities within its seller platform. This new feature allows publishers to evaluate creative assets that are currently competing in the auction environment to ensure the ads appropriately match the content on the page.
“Tremor Video’s advanced creative review feature allows us to stay one step ahead and to have more control over the overall Young Hollywood experience.”
Within the seller platform, users can view and play a sample of the creatives that have been returned to their supply, including information about which demand source and advertiser the creative is associated with. Users can view the ad directly in the seller platform interface just as it would appear before a consumer’s desired video content.
This feature will allow publishers to make even more real-time decisions about the ad creative running in line with their content. For example, if a publisher sees a brand or piece of creative that does not align with their content they can instantly block that advertiser or the specific piece of ad creative.
“Given programmatic has become a huge priority for us, it’s critical that we have as many tools at our disposal as possible,” said RJ Williams, Chief Executive Officer, Young Hollywood. “Tremor Video’s advanced creative review feature allows us to stay one step ahead and to have more control over the overall Young Hollywood experience.”
“Our new creative review gives publishers unprecedented control over their programmatic demand, which is something we’ve heard the need for over and over in the marketplace,” said Craig Berlingo, Vice President of Product, Tremor Video. “This level of transparency helps them make better decisions about the demand coming into their platform, in addition to ensuring the safety of their brand.”
In addition, new analytics have also been added to give deeper insight into elements of the ad that can impact the user experience such as bit rates, file types, player size, and duration. These diagnostics give publishers a better representation of whether a specific demand partner is performing as expected, and that the supply is properly represented in the marketplace.
About Tremor Video
Tremor Video (NYSE:TRMR) provides software for video advertising effectiveness. Our buyer and seller platforms enable seamless transactions in a premium video marketplace by offering control and transparency to clients. We employ patented all-screen technology to make every advertising moment more relevant for consumers, and deliver maximum results for buyers and sellers.
