true[X] brings its technology to mobile messaging apps for the first time with this partnership, letting 300 million Kik users exchange their attention for Kik Points.
NEW YORK – true[X], the leading engagement advertising company, announced that it will be bringing its 100%-viewable, 100%-fraud-free ad technology to U.S. users of Kik, a chat app with 300 million users.
“We’re excited to provide new ways for brands to connect with them in a compelling, engaging way that respects their time and attention as we bring our technology to the fast-growing mobile messaging world for the first time.”
“Over 40% of teens and young adults in the U.S. are using Kik to connect and communicate with their friends, but this is a demographic that’s becoming harder and harder to reach through traditional advertising,” said Matt Howe, vice president of business development at true[X]. “We’re excited to provide new ways for brands to connect with them in a compelling, engaging way that respects their time and attention as we bring our technology to the fast-growing mobile messaging world for the first time.”
Through this partnership, users will be able to earn additional Kik Points, Kik’s rewards program in which users can earn points by completing activities on Kik, such as watching a video or downloading a sticker pack. Users can redeem points for digital goods by interacting with a 15-second interactive advertisement powered by true[X].
“Kik users are deeply engaged, with each other and with the brands they love. Kik Points provides marketers an authentic way to interact one-on-one with teens, while providing additional value in the form of Points,” said Josh Jacobs, president of Kik Services. “true[X] helps power an entry point for these brands that fuels additional downstream engagement: 30% of Kik users continue to engage with brands in non-rewarded calls to action after completing a rewards-based interaction.”
Terms of the deal were not disclosed.
About Kik
Kik Interactive, Inc., connects the world through chat. The company is the maker of Kik, a chat network with more than 300 million registered users and 40 percent of U.S. teens where people can chat with friends and connect with chat-based services. Founded in 2009, Kik Interactive, Inc. is headquartered in Waterloo, with offices in Los Angeles, New York, San Francisco, and Toronto. For more information, please visit: kik.com.
About true[X]
true[X] delivers effective advertising for on-demand, interactive media. We believe that ads should be enabling rather than interruptive, and have built the definitive engagement advertising system around our core product of true[ATTENTION], which delivers on the promise of “zero waste” advertising. true[X] provides the best advertising experience for consumers, the best monetization for premium publishers and the best return for brand advertisers.
Originally founded in 2007, true[X] pioneered the engagement-based ad model and is headquartered in Los Angeles and New York, with offices in Chicago, Atlanta, Detroit and Seattle. true[X] is an independently run subsidiary of 21st Century Fox. For more information, visit www.truex.com or follow us on Twitter @truex.
