• adsquare’s premium audience data now available in real-time via U.S.-based DSP The Trade Desk
• The Trade Desk among top 3 video advertising DSPs with mobile video on the rise for branding advertisers
• adsquare developing strongest data portfolio for mobile audience targeting on the market
Berlin/New York – adsquare, the neutral and transparent mobile data exchange has announced its collaboration with The Trade Desk, a leading Demand-Side Platform (DSP) in global advertising. The collaboration grants a vast array of global advertisers, agencies and trading desks access to adsquare’s rich and reliable audience data throughout core markets. The pre-bid integration enriches the bid stream in real-time and allows The Trade Desk’s customers to target on the current context and within the ‘mobile moment’.
“The demand for audience data is driving branding budgets in mobile programmatic as data becomes the new currency” explains adsquare CEO Tom Laband. “Partnering with global leaders such as The Trade Desk gives their clients access to local audience data on a huge scale.”
The Trade Desk topped Forrester’s Wave assessment for video advertising DSPs, receiving the highest customer satisfaction ratings with solid segmenting, tracking and measurement of campaigns across the board. The Trade Desk-adsquare collaboration allows advertisers to leverage the application of adsquare’s audience data cross-channel, including mobile video, which has become an increasingly strong branding medium with mobile video ads set to grow 5x faster than desktop1.
“The Trade Desk aligns with companies that are unlocking huge potential for advertisers” says Jeff Green, CEO of The Trade Desk. “Mobile audience data plays a crucial role in success and adsquare is a key player in today’s data-driven ecosystem.”
To access its mobile data exchange, adsquare launched a self-service Audience Management Platform (AMP) that gives advertisers and agencies full control and transparency for choosing the right data providers, modeling their customized segments and activating them on their preferred media buying platform. This approach aims to provide the strongest data portfolio for mobile audience targeting available on the market, including data providers like Acxiom, HERE and The Weather Channel.
To provide a basic understanding of the types of data available to meet specific campaign goals and how to leverage this in campaign planning, adsquare has released its “Buyer’s Guide to Mobile Audience Data” white paper to help understand new opportunities. This white paper is available for download via the company website.
adsquare is the neutral and transparent Mobile Data Exchange, bringing together advertisers, publishers and data providers in a fair, secure and privacy-friendly way. Our self-service Audience Management Platform puts marketers in control and gives them full transparency in selecting the right data, modeling their customized segments and activating them on their preferred media buying platform. Reaching the right audience in the right ‘mobile moment’ makes advertising more relevant and minimizes waste.
Thanks to our premium data providers and the sophisticated onboarding capabilities for offline data, our platform provides access to rich data at global scale, including location, household, purchase or app usage data. Partnering with global programmatic platforms on both supply and demand side enables us to enrich ad requests in real-time and to derive strong audience segments over time, unleashing the real value of app users. The platform’s ability to anonymize and analyze consumer data around location, context and behavior has been awarded the ePrivacyseal, confirming its compliance with strict European privacy laws.
About The Trade Desk
The Trade Desk is a technology company that empowers buyers of advertising. The Trade Desk provides a self-service platform that enables ad buyers to manage data-driven digital advertising campaigns using their own teams across various advertising formats, including display, video and social, and on a multitude of devices, including computers, mobile devices and connected TV.
Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe and Asia.