Gameloft Advertising Solutions and Kwanko Announce New Global Partnership

The leading mobile game developer connects its inventory to Kwanko’s DSP platform

Paris – Gameloft Advertising Solutions, Gameloft’s mobile advertising sales arm, has signed a formal partnership agreement with leading performance-based digital advertising outfit Kwanko. The advertiser will use the Swelen DSP platform to monetise its mobile inventories.

Gameloft was founded in 2000. The company is known as a leading innovator in the industry and has gone on to dominate the mobile gaming market. Some 157 million unique players enjoy the developer’s games each month, and its apps receive more than 2.8 million daily downloads. Through Gameloft Advertising Solutions, the company allows advertisers to reach a truly unique audience and secure unrivalled engagement.

This new partnership will allow Swelen by Kwanko to offer agencies and advertisers more extensive mobile inventories both in France and abroad,” explained Antony Araujo, Head of Operations Swelen. “Gameloft has a particularly engaged audience, and this will enable us to expand our audience clusters and further cement our user-centric approach.

“We are delighted to be working with Kwanko,” added Cyril Guilleminot, Director for France & Benelux at Gameloft. “Our partnership means that advertisers and agencies can reach mobile audiences via a secure, transparent and attractive environment, including videos and other display formats”.

Under this new strategic partnership, Gameloft Advertising Solutions will benefit from Kwanko’s expertise and the great features of the Swelen platform.

Performance-based marketing specialist Kwanko offers a range of cross-device digital advertising solutions capable of collecting and exploiting data from its three platforms (desktop, mobile and premium emailing).

Kwanko is currently the only company that offers this 360° data capability in France a market traditionally divided into web or mobile specialists, added Araujo. “This gives us a major competitive edge, since every user will naturally have a computer, a smartphone and an email address. It means we have three different ways to reach a single user.

Swelen is a pioneering mobile advertising platform, which uses cutting-edge technology to help advertisers optimise their performance-based mobile campaigns.

Kwanko’s Swelen, NetAffiliation and Emailbidding teams work with advertisers and developers to optimise campaign performance and ROI.

About Gameloft Advertising Solutions

With a monthly audience of more than 157 million unique players and an inventory of 8 billion impressions, Gameloft Advertising Solutions offers advertisers a unique level of visibility and engagement. To date, Gameloft Advertising Solutions has delivered more than 1000 campaigns for prestigious brands such as Air France, Coca-Cola®, Ford, FOX™, Kellogg’s®, McDonalds, ©Netflix, Procter & Gamble, Samsung and Unilever, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.).

All trademarks referenced above are owned by their respective trademark owners.

About Kwanko:

As the European leader in digital marketing, Kwanko leverages its innovation capability to create value for its advertisers and develop the loyalty of its network of publishers.

Our business: Performance marketing.

Our areas of expertise: advertising on the web, mobile phones and through emailing.

Kwanko makes use of its four brands for the management of its digital campaigns:

• NETAFFILIATION – Created in 2003, NetAffiliation is an affiliation platform providing advertisers with a network of 170,000 affiliated websites, ready to relay their campaigns online worldwide.

• SWELEN –  The Swelen Mobile Network is a pioneer in mobile advertising, offering advertisers access to its exclusive developer network and its propriety technology, designed to optimise the impact of mobile and tablet campaigns.

• EMAILBIDDING – This RTB emailing self-service platform is the only marketplace to offer a single interface integrating several key databases for the French market for optimised emailing campaigns.

• GEOLITY – A simple, fun tool allowing merchants to redirect mobile Internet users to their points of sale through geolocalised advertising campaigns”