Mobile Game Downloads Driven by Netmarble’s First US TV Ads Exceed Expectations for Top-Selling Global Developer and Publisher
LOS ANGELES – Conversion Logic, the media industry’s most accurate unified marketing analytics platform, announced that Netmarble Games, one of the world’s top mobile game developers and publishers, relied on the XCLogic™ platform to provide informative insights from the Company’s first foray into U.S. TV advertising. Netmarble launched the popular Marvel Future Fight campaign to coincide with the release of the latest movie in the Marvel franchise, Captain America: Civil War, which premiered in U.S. theaters on May 6, 2016.
“Since this was our first experience running TV ads in this market, it was critical that we get a comprehensive breakdown of how the campaign performed across channels, shows, and timeframes,” said Sam Nam, User Acquisition Lead at Netmarble Games. “The number of game installs and efficiency of the campaign execution exceeded our expectations. We have never had access to insights as granular as those provided by Conversion Logic, and the sophisticated tool will allow us to repeat and optimize this campaign success as we launch other titles to the U.S. market.”
The U.S. promotion of the popular Marvel title is representative of Netmarble’s focus on expanding its successful publishing operation to the Western market. Last year, Netmarble invested $130 Million in Social Gaming Network (SGN), the fastest growing U.S. mobile game studio, which also utilizes Conversion Logic’s unified marketing analytics to measure media effectiveness. The investment made Netmarble the largest shareholder in SGN and formed a strategic partnership designed to fuel global expansion for both companies.
“While TV has been around much longer than today’s vast number of digital channels, it is still one of the most expensive to buy and one of the most difficult to accurately measure and understand,” said Alison Lohse, COO of Conversion Logic. “Netmarble needed a very detailed understanding of how each investment performed in relation to actual game installs and we were able to deliver the data necessary for them to make confident, informed decisions for future TV campaigns.”
Following on the success of Netmarble’s first experience with the U.S. TV market, the Company plans to work with Conversion Logic on future title releases in the U.S. and potentially other markets around the globe.
Built with the media practitioner in mind, Conversion Logic is the only unified marketing analytics provider that utilizes the Ensemble Method, combining the traits of multiple established algorithms, always resulting in higher accuracy than any one model. The newly updated XC Logic™ platform provides a comprehensive unified view across all marketing channels. For more information, visit: www.conversionlogic.com.
About Conversion Logic
Conversion Logic is the media industry’s most intuitive unified marketing analytics platform. Built from the ground up by a team of mar-tech veterans, Conversion Logic’s SaaS platform is designed for CMOs, brand leads and media practitioners who need to make fast and accurate decisions in managing their multi-channel marketing campaigns around the world. Conversion Logic’s media agnostic technology provides actionable insights in real-time, enabling clients to rapidly adapt to changing environments. As an independent company, Conversion Logic is untethered from any media entity influence. Conversion Logic investors include Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures. Conversion Logic is online at http://www.conversionlogic.com.
About Netmarble Games Corporation
Netmarble Games Corp. strives to enrich people’s lives by providing great games to global audiences. Based in Seoul, Korea, Netmarble Games Corp. has produced some of the most successful mobile games such as Marvel Future Fight, Seven Knights, Monster Taming, Raven, Everyone’s Marble, and the Magu Magu Series. The company has more than 2,500 employees worldwide, numerous studios and consistently ranks as a top developer and publisher in Asia and globally. Netmarble Games Corp. has a strategic partnership with CJ E&M Corporation, Asia’s largest entertainment company, Tencent Holdings, Asia’s largest internet company, and NCsoft, a prominent MMO company, as company shareholders. More information can be found at www.netmarble.com.
