New York, NY – Tapad, the leader in cross-device marketing technology, has appointed industry veteran Meghan Bentley as vice president of business development and strategy. Bentley reports to Chris Feo, Tapad’s head of data licensing and strategic partnerships.
In this role, Bentley services both the data and media sides of the Tapad business, and is responsible for managing existing data licensing partnerships, as well as continuing to expand access to the Tapad Device Graph™.
Bentley joins the Tapad team with more than a decade of previous industry experience. Most recently, she handled global data product sales and programmatic solutions in the North America and Latin America regions at Sizmek.
“In addition to her exceptional industry experience, Meghan brings a highly effective approach to nurturing client relationships and managing sales teams,” said Chris Feo.
About Tapad
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers and technologies to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. In 2015, Tapad began aggressively licensing its identity management solution, the Tapad Device Graph™, and swiftly became the established gold-standard throughout the ad tech ecosystem. Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco and Toronto. TechCrunch called the powerhouse Tapad team “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade.” Among Tapad’s numerous awards: EY Entrepreneur of The Year (East Coast) 2014, among Forbes’ Most Promising Companies two year’s running, Deloitte’s Technology Fast 500, Crain’s Fast 50, Entrepreneur 360, Digiday Signal Award, iMedia ASPY Award, and a MarCom Gold Award.
