New product gives marketers best-in-class tool to target their mobile programmatic campaigns based on the user’s real-time location
Global technology company, MediaMath, announced its unique hyperlocal targeting capabilities to enable marketers to deliver high-performing mobile advertising to users based on their real-time location. Location data combined with unmatched global scale yields a powerful tool that empowers marketers to drive better performance. This solution is in partnership with Factual, a global leader in location data, and leverages their Geopulse Proximity data service, which is uniquely integrated into MediaMath’s TerminalOne Marketing Operating System™.
MediaMath is the first partner to fully embed Factual’s Geopulse Proximity Designer within its platform. The union enables clients to design, build, and activate hyperlocal-targeting strategies directly within TerminalOne, yielding a seamless, end-to-end workflow. Activating these sophisticated and flexible geofences against MediaMath’s unmatched global supply scale gives advertisers another method by which to drive and maximize long-term business outcomes.
The new offering leverages Geopulse Proximity’s flexible and accurate global targeting capabilities, powered by best-in-class Global Places™ data. Factual’s Global Places data covers over 95 million business listings and points of interest across 50 countries and is continually updated to help ensure freshness and accuracy. This same data is used by thousands of developers and companies including some of the largest search, mapping, navigation, ride sharing, and social network platforms.
Tanuj Joshi, VP Global Media Partnerships at MediaMath, commented, “We are excited to partner with Factual and offer the power of hyper-local targeting to our clients through our TerminalOne platform. TerminalOne delivers an omni-channel marketing platform for our clients and knowing where our clients’ customers are helps them get a better understanding of who they are and how to engage with them. MediaMath believes this is a sophisticated way to share clients’ message with the right people they’re trying to reach, based on their location. Working on understanding how location unlocks new opportunities to identify and influence consumers while driving sales is very exciting, both for the industry and our advertisers.”
“MediaMath’s global platform is a natural fit for Geopulse Proximity,” commented Rob Jonas, SVP Revenue at Factual. “The combination of our highly accurate global data with MediaMath’s advanced targeting and measurement capabilities will create a highly competitive proposition that will deliver tremendous value to the programmatic advertising world. Factual’s global roster of exchange and publisher partners all maintain extensive relationships with MediaMath and extending these to include targeting using Factual’s Geopulse products is a valuable way to drive location targeted marketing budgets as we head into the fourth quarter.”
MediaMath (http://www.mediamath.com/) is a global technology company that’s leading the movement to revolutionise traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company’s founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise.
Data is increasingly critical to driving innovation and no one should be at a data disadvantage. Factual (http://www.factual.com) believes that data should be accessible to every developer, entrepreneur, business, and organisation – anyone who needs it to build a better app, provide a better search result, make smarter software, make a better decision, or help others make better decisions.
Factual is the neutral data company that makes data accessible to everyone, accelerating innovation and improving our daily lives. Thousands of developers, publishers, advertisers, and enterprises use Factual’s location data, including some of the world’s largest search, mapping, and social platforms, leading publishers and advertising technology firms encompassing billions of dollars of ad spend, and global leaders in financial services and payments. Factual’s core capability is an unmatched ability to build high-quality data, driven by its ever-expanding network of data-sharing partners and its data stack that turns billions of pieces of information into clean, structured factual data.
Factual is headquartered in Los Angeles, CA.