REINFORCING THEIR COMMITMENT TO ENHANCE HIGH QUALITY ADS AND FIGHT CLICK & CONVERSION AD FRAUD, AND MALVERTISING
NEW YORK, N.Y — Brightcom, a leading global ad tech and multi-channel media company, announced its newest integrations with partners GeoEdge and Forensiq to improve the quality and efficacy of its programmatic advertising offerings. Brightcom is now better equipped to offer enhanced viewability measurement and cross-platform advertising fraud detection.
This integration enables Brightcom to better combat fraudulent impressions by using Forensiq’s multiple solutions, alongisde GeoEdge’s malware protection and global visibility solutions. Brightcom will leverage its real-time intelligence to filter and report on traffic. Through Forensiq, Brightcom will send all ad traffic to be evaluated for fraud. Additionally, Brightcom can analyse fraudulent behavior based on a fraud score response. This will allow tracking of threats in real time, which is key to building a sustainable app ecosystem where waste is minimized for all stakeholders.
GeoEdge’s ad security and verification process scans video ads for malware and other malicious activity in the creative, ad tags, landing page, pre- and post-click delivery paths, and extended VAST tree. If any malicious activity is identified, the GeoEdge Incident Recommendation Engine instantly notifies Brightcom and presents detailed information on how to handle the attack. Armed with this data, Brightcom can proactively block the malicious campaign and demand partner.
An invaluable component of the GeoEdge solution, both for operational processes as well as campaign monetization, is their video ad verification. Trailblazers in video ad quality monitoring, GeoEdge scans video ads for malware and ad quality issues, such as latency, autoplay sound, and auto redirects, among many others. Together with GeoEdge, Brightcom can ensure users remain safe and protected when interacting with a publisher’s property.
Gali Arnon, CEO of Brightcom comments, “Brightcom is taking proactive steps to ensure a high standard of traffic as the industry is faced with an increasing volume of fraudulent inventory. Partnering with Forensiq provides us deeper insights and transparency into fraudulent pockets of supply. The ease with which we are now able to eliminate these sources gives us the confidence that we are providing our clients with the results they need, with no compromise on quality.
We evaluated several fraud detection vendors and we chose Forensiq for its dedication to promoting increased accountability in online advertising. We now leverage Forensiq extensively to evaluate the impressions we buy programmatically and direct from our publishers. Furthermore, client protection is a priority for Brightcom. By joining forces with GeoEdge and Forensiq, end users will receive the best possible user experience. It is crucial for networks to be proactive about real-time quality control and malware protection.”
Brightcom’s mission is to make it easier for partners to maximize yield across video, display and mobile channels. Whether a publisher, advertiser, or anyone in between, Brightcom’s dedicated team of media experts is committed to creating tangible value for our partners. Brightcom, powered by Lycos, provides a unique variety of proprietary multi-channel advertising products and programmatic advertising solutions and capabilities. Headquartered in Tel Aviv, they have a global presence in the U.S., South America and APAC regions. For more information visit: www.brightcom.com
GeoEdge is the premier provider of ad verification, malware protection and transparency solutions for the online and mobile advertising ecosystem. The company ensures high ad quality and verifies that sites and apps offer a clean, safe, and engaging user experience. GeoEdge guards against malware, non-compliance, inappropriate content, data leakage, operational, and performance issues.
Leading publishers, ad platforms, exchanges, and networks rely on GeoEdge’s automated ad verification solutions to monitor and protect their ad inventory. To find out how GeoEdge can enhance your quality assurance and verify your online and mobile campaigns, head to www.geoedge.com
Forensiq is a fast growing company that provides a series of effective solutions to help fight online click, conversion and ad fraud. The firm combines its latest technology with a dedicated staff of fraud fighters who are obsessed with helping clients stay steps ahead of bad actors and achieve a better ROI. Forensiq is headquartered in New York City with offices in London and Silicon Valley. To learn more, visit www.forensiq.com.