OREM, Utah – Tracking First, a Utah-based advertising technology startup that automates the creation and classification of new campaign tracking codes, announced that it has received a $50,000 angel investment. Tracking First serves marketers and analysts at the world’s largest brands, reducing their data maintenance burden, while vastly improving the quality of marketing campaign data.
“And it makes analytics prep-work intuitive, even for non-experts. This can have a tangible impact on data governance and scalability as well as providing stability by eliminating the bottleneck of one individual owning all of the campaign context.”
“It’s an enormous amount of work to classify individual tracking codes and test links for hundreds, or even thousands of campaigns. When done by hand it’s nearly impossible to eliminate human error,” explained Craig Scribner, CEO of Tracking First. “Most data discrepancies result from marketers trying — and failing — to remember exactly what has been deployed. When marketers make manual adjustments, however carefully, inaccuracies will occur. This is a terrible task for humans, but a simple one for a computer system.”
“Tracking First’s technology allows individual marketers and teams of marketers working together to consistently follow their company’s best practices,” adds John Boyd, Tracking First’s head of client success. “And it makes analytics prep-work intuitive, even for non-experts. This can have a tangible impact on data governance and scalability as well as providing stability by eliminating the bottleneck of one individual owning all of the campaign context.”
Tracking first currently serves major advertising brands including Hilton Worldwide, Verisign and USAA.
About Tracking First
Tracking First is a SaaS tool which prepares tracking-ready campaign links that are fully vetted before launch. Its technology supports clients who must routinely create and classify unique tracking codes, embed them within landing page links, and test that the codes are being captured by reporting systems. Its patent-pending algorithms recognize consistencies and correlations in a company’s historical codes, automatically generating new codes that match the company’s own established reporting standards.
