NEW YORK – Goodway Group, a managed services programmatic media firm serving hundreds of advertising agencies and marketers across North America, has appointed John Merryman chief technology officer. Based in New York, Merryman will oversee the technology, data science and software development teams throughout the company.
“We will be substantially increasing the size of our engineering team so that Goodway continues to lead the industry in bidding sophistication, digital analytics and managed services. John is the perfect guy to lead that expansion and march toward building a deeper technology layer on behalf of our clients,” said Jay Friedman, COO at Goodway Group, to whom Merryman will report.
As CTO, Merryman will spearhead growing the engineering team to improve upon and develop new technology-based services for clients. Additionally, he will provide thought leadership on industry trends and strategic direction to technology initiatives.
“Programmatic advertising technology is constantly evolving with new challenges and opportunities presenting themselves regularly,” said Merryman. “I look forward to helping Goodway Group stay ahead of the curve with technology initiatives and working with our clients on best in class technology applications.”
Previously, Merryman served as the CTO of local digital marketing company Yodle. Merryman’s other past career experience includes technology leadership roles at Plated, Didit and DoubleClick. While at DoubleClick, he worked with a small engineering team to design and develop the first public API to the new DART 5 system, which was very successful and is still in use today. He then went on to manage new functionality for DoubleClick for Advertisers, DoubleClick’s flagship ad-serving product.
John lives in the greater New York City area and received both his bachelor’s and master’s degrees from Johns Hopkins University.
About Goodway Group
Goodway Group is a leading managed-services programmatic partner to local, regional and Fortune 500 brand agencies. Bootstrapped and 100 percent privately owned since 1929, Goodway moved into the programmatic digital media space in 2006 to continue its rich history of tackling complex local and regional campaign executions with data science-driven targeting and support services to make achieving success easy for agency clients. Its proprietary algorithms pair with a technology-agnostic approach to enable agencies and marketers to achieve their ultimate goal – better results while remaining lean and nimble.