NEW YORK, NY – Lotame, the leading independent data management platform focused on helping companies maximize the value of their data, announced the launch of Lotame Data Stream, an always-on source of rich consumer data, powered by billions of data points from Lotame’s global data exchange. Lotame Data Stream allows global enterprises to combine this high-quality data with their existing first-party data for a more complete profile of their consumers.
“The level of detail that Lotame’s DataStream is able to collect is unparalleled,” said Steven Tazic, Vice President of Innovation, Rise Interactive. “As a data-driven digital marketing agency, it provides us with the granular insights we need in order to help our clients deliver more meaningful experiences for their customers.”
Lotame Data Stream supplies real time access to billions of consumer profiles collected from thousands of websites across Lotame’s global network of publishers. Leading enterprises with their own in-house data science teams can transport large volumes of data quickly and seamlessly to fuel a wide variety of business intelligence applications and services, including:
- Product and media recommendations
- Personalized digital experiences across online properties
- Optimization and customer attribution
- Valuable market insights and intelligence your competitors overlooked
- Proprietary Customer Relationship Management (CRM) tools and other internal Business Intelligence (BI) applications
- A single, unified view of the customer, by bridging attributes and behavioral insights from disparate sources
- Improved research methodology and outcomes with larger, more robust sampling
“Historically, having access to data at the level available from Lotame Data Stream has been limited to brands and their advertising agencies, with little flexibility in how the data is purchased, where it’s accessible, and how it can be used,” said Andy Monfried, Lotame’s Founder & CEO. “We’re changing all that. The Lotame Data Stream unlocks consumer data and removes the CPM-based pricing model to support businesses beyond digital advertising. The early adopters indicate there is tremendous need and myriad uses for Lotame Data Stream across industries.”
For enterprises looking for rich, scalable, accurate sources of data to fuel innovation and growth, Lotame Data Stream offers real-time access to high quality data in large quantities, and is supported with a robust set of APIs. For more information, visit www.lotame.com/solutions.