Company’s Barometic® Measurement and Analytics Solution Honored
NEW YORK – AdTheorent, Inc., a technology company whose data-driven predictive solutions are transforming digital advertising, announced that it has been named the gold winner for “Most Innovative Product of the Year for Enterprise” in Best in Biz Awards 2016 International, the only independent global business awards program judged by members of the press and industry analysts. Additionally, the company was awarded silver for “Best New Product of the Year for Enterprise.”
Awesome that @adtheorent won gold for most innovative product of the year in the @BestinBizAwards International!
AdTheorent is being recognized for its measurement and analytics platform, Barometic®. Originally developed as an internal tool for AdTheorent’s data-driven digital ad network, Barometric has served, tracked, and organized petabytes of data for use by AdTheorent’s predictive modeling platform, delivering unparalleled accuracy and informing media spend. This year the company launched Barometric as an independent hosted service offering for use with all media, allowing marketers to leverage the solution’s transparent, multi-environment methodology to measure cross-channel engagement in real-time, allowing for ongoing optimization and campaign management. Barometric is the only solution capable of collecting mobile IDs across all environments — such as web, app, rich media, video and brand studies — and matching these multiple IDs to a single pseudonymous user, resulting in superior attribution. Most tracking and analytics solutions solely compare performance. AdTheorent’s solution goes beyond to report the specific situations (content, technology profile, date, time, geo, audience demos, and much more) in which a conversion took place, to inform ad buying and targeting.
“Barometric’s ability to provide a clear view of how digital media affects engagements and purchases across all conversion environments has been a driving force in AdTheorent’s ongoing success and impressive company growth,” said Matt Fusco, Vice President of Barometric. “We were thrilled to make Barometric available as a licensable solution this year and we’re honored to be awarded two Best in Biz International Awards.”
More than 270 public and private companies hailing from all sectors of the global economy from more than 30 countries competed in Best in Biz Awards’ fourth annual International program. Best in Biz Awards 2016 International honors were once again presented in a range of categories, including Fastest-Growing Company of the Year, Most Innovative Company of the Year, Support Department of the Year, Most Innovative Product, Enterprise Product and Consumer Product of the Year.
Best in Biz Awards’ uniqueness stems, in part, from the composition of its judging panel. Only writers, journalists, and contributors to business, consumer, financial, trade and technology publications, as well as broadcast outlets and analyst firms, are invited to serve as judges each year. Structured this way, Best in Biz Awards is able to leverage the experience and expertise of an influential group of global opinion makers to determine award winners.
Winners in the 4th annual program were determined based on scoring from an international panel of judges from top-tier news, business, finance, and technology publications and media outlets from 15 countries and all continents. This year’s judging panel included writers and contributors to such publications as ARD (Germany), Australian (Australia), Bennett Business Connections (Canada), Computer Hoy (Spain), CTV (Canada), Gamers Intuition (United States), HT Mobile (Israel), IAA Magazine (United Arab Emirates), InBusiness (Cyprus and Greece), Irish Independent (Ireland), J Arnold & Associates (Canada), Khaleej Times (United Arab Emirates), PC Format (United Kingdom), PC Pro (United Kingdom), Radio Ngati Porou (New Zealand), Ventures Africa and Enterprise54.com (Nigeria), Vyapar (India) and Wirausaha & Keuangan (Indonesia).
About AdTheorent®
AdTheorent is a technology company that is transforming digital advertising through user identity mapping and data-driven predictive solutions. AdTheorent’s machine learning technology platform, Cross-Environment Map and Barometric® technologies help brands understand and connect with their audiences at scale.
AdTheorent’s machine learning technology platform combines millions of data attributes into precise and accurate adaptive models for the purpose of identifying optimal audiences. Powered by data-driven intelligence, AdTheorent’s platform delivers the right ad, to the right user, at the right time – all in “real time” within brand advertisers’ ROAS and performance goals.
AdTheorent provides the most comprehensive cross-environment mapping infrastructure in market, which maps millions of unique device IDs to US households (without using or obtaining individual identities) and other physical locations, and appends those device IDs with extensive 1st, 2nd and 3rd party data sources. As a mobile-first Data Management Platform, AdTheorent is uniquely positioned to match offline and online data to mobile at scale, affect cross-environment targeting and break new ground in media attribution including physical activity such as purchase.
AdTheorent’s Barometric measurement and analytics solution features the advertising industry’s most advanced cross-environment tracking and attribution solution, providing the “post-click and post view” signals necessary for modeling to (i.e., predicting) true user engagement and awareness.
The collective result to AdTheorent-partnered brands and marketers is higher engagement rates across any client-defined metric – The Intelligent Impression®. For more information, visit: www.adtheorent.com.
About Best in Biz Awards
Since 2011, Best in Biz Awards has been recognizing companies for their business success as judged by renowned members of the press and industry analysts. Best in Biz Awards honors are currently conferred in two separate programs: North America and International, and in more than 60 categories, including company, team, executive, product, and PR and media. Entries in the 6th annual Best in Biz Awards are currently being accepted from all companies based or operating in North America until the final deadline on September 16, 2016. For more information, visit: http://www.bestinbizawards.com.
