Data-driven ad platform assembles thousands of potential creative combinations to deliver highly customized, unique video ads to each viewer
SAN MATEO, Calif. – Jivox, a leading platform for personalized digital advertising and marketing, introduced a powerful set of capabilities that will allow brand marketers to easily build and deliver highly targeted video ad campaigns – customized to the individual – through the ability to dynamically generate hundreds of thousands of potential creative variations. Eliminating the need for manual, custom-coded production methods commonly used today, the Jivox IQ platform provides the industry’s most sophisticated set of solutions for conducting personalized video advertising at scale – all delivered seamlessly from a single platform and with a self-service user interface for maximum ease of use.
“Video is clearly the go-to instrument for brand storytelling. Unfortunately, the cost of video production and limitations in technology have made delivering personalized video ads out of reach for most marketers until now.”
“Video has long been a favorite format of advertisers. With the emergence of modern technology and greater data availability, however, brand marketers can finally do what TV has never been able to – add a personal touch,” said Diaz Nesamoney, CEO of Jivox. “Instead of delivering the same video ad to each viewer, marketers now have the power to deliver video campaigns every bit as personalized as their display ad counterparts – and with equal ability to exponentially increase user engagement and improve campaign performance.”
According to BI Intelligence, online video ads generate three times more clicks than any other digital ad format, including mobile, display and rich media ads. Thus not surprisingly, the domestic market for digital video advertising is projected to grow nearly 22 percent on average – faster than any other digital ad format – by 2020.
“The emergence of dynamic video advertising is one of the most exciting developments in digital marketing since the advent of big data,” said Tim Bagwell, senior vice president of Xaxis Ad Labs. “Video is clearly the go-to instrument for brand storytelling. Unfortunately, the cost of video production and limitations in technology have made delivering personalized video ads out of reach for most marketers until now.”
Adds Bagwell, “With Jivox’s platform, brands can engage in near one-to-one conversations with hundreds of thousands of individual audience members in a similar fashion to programmatic creative display executions. With these new tools, digital marketers no longer have to sacrifice the power of audience targeting and personalization to employ video, the most effective medium for connecting audiences and brands.”
Personalized digital advertising – which dynamically adjusts branding, product messaging, imagery, pricing and many other ad elements according to the individual viewing the ad – is fast becoming the standard for the world’s most advanced brands conducting digital display advertising. Compared to the rich personalization that can be achieved with digital display ad campaigns, however, dynamic video advertising has been limited primarily to customized content superimposed onto static video files.
The Jivox digital ad platform, however, is poised to change the game in dynamic video advertising. For the first time from a single platform, and with no custom coding required, brands can now take advantage of the following advanced capabilities:
- Dynamic intra-video elements. Until now, the ability to personalize video advertising has been limited to elements external to the video file. The Jivox IQ platform can now dynamically generate different variations of the video itself using thousands of potential image, text and video combinations to customize predetermined portions of the video.
- Auto-play option for dynamic video. Mobile devices traditionally require users to click on a video before it plays, however social media apps enable video to auto-play within their environments. Jivox now extends this auto-play video capability from social media into the mobile web, allowing campaigns to specify video auto-play on all devices.
- Support for dynamic out-stream video ads. This capability allows dynamic video advertising to be placed natively within a site’s content, therefore the video automatically starts playback only upon being viewed – and is therefore 100 percent viewable.
- Dynamic video for social. Jivox enables the output of dynamic video into social media at scale. Thousands of versions of personalized video files can be output from the Jivox platform into social media platforms to support earned or paid social media campaigns.
- Dynamic video overlays. Similar to digital display ad campaigns delivered with the Jivox platform, video ads can now dynamically create hundreds of thousands of messaging, animation and product gallery combinations that can be overlaid in real time onto video ads for a highly personalized user experience.
“Many of the world’s largest brands and media agencies already rely on Jivox to deliver their most sophisticated display ad campaigns,” said Nesamoney. “The extension of our digital ad platform to personalized video is a natural next step in supporting our customers.”
Jivox’s new solutions for digital video ad campaigns are available now as part of the Jivox IQ platform.
About Jivox
Jivox enables the world’s top brands to deliver highly personalized digital marketing experiences. The company’s flagship Jivox IQ™ is the industry’s first platform designed to deliver dynamic ads at scale for programmatic media across all formats and screens. With its unique ability to integrate first-party, audience and contextual data, the Jivox IQ platform creates personalized digital ads in real time – customized to the individual – by dynamically generating thousands of creative and messaging variations at scale. Several hundred leading companies today use Jivox, including Bayer, Bose, Condé Nast, Toyota, Johnson & Johnson, REI, Sony, Starcom Mediavest, Time Warner Cable and Universal McCann.
