Industry expert takes a new role to expand Cuebiq into new verticals
New York, NY – Location intelligence company Cuebiq has appointed Lauren McGrath as vice president of revenue development. In this newly created position, McGrath will lead the partnership initiatives within the retail, government, logistics and finance verticals.
“Adding Lauren to our team comes at an exciting time for our growing company,” said Antonio Tomarchio, founder and CEO of Cuebiq. “As we expand our location intelligence technology to the research and retail verticals, we’re excited to have an industry expert like Lauren take on the challenge of growing our customer base within those verticals.”
McGrath will oversee the strategy and business development efforts to expand Cuebiq’s technology through partnerships with leading retail companies, government agencies, financial organizations and research firms.
Prior to joining Cuebiq, McGrath led the development of mobile channel partnerships for UberMedia, a cross-screen mobile advertising platform that leverages social signals and location history to help identify consumer decision-making and emotional intent. Before UberMedia, McGrath developed client opportunities and channel partnerships to spearhead the launch of Skyhook, another mobile location intelligence company.
“I’m thrilled to take on the role of developing Cuebiq’s research and retail customer base,” said McGrath. “It’s an honor to be working with a great team of industry experts that are making amazing strides in location intelligence technology.”
McGrath holds a bachelor’s degree from Colby College. She reports directly to Cuebiq’s CEO Antonio Tomarchio and is based out of Cuebiq’s New York office.
Cuebiq is a next generation location intelligence company that allows businesses to glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq is a member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising. Cuebiq is headquartered in New York with offices in Italy and China.