Investment will fund doubling of R&D team, increase customer success teams and accelerate growth of adtech star
LONDON – TVTY, the Moment Marketing company, today announces it has raised $6.7M (€6M) to fund further expansion of the business. Serena Capital led the round, with TVTY’s previous investors1 Partech International and 360 Capital Partners also contributing.
The cash will be used to double TVTY’s Research & Development team; increase its customer success teams across the UK, US and France; and accelerate growth across the globe.
TVTY operates a moment marketing platform that lets advertisers instantly launch digital marketing campaigns triggered by offline events such as TV shows or commercials, sports events, and changes in the weather. It is used by both brands and agencies in more than 40 different countries worldwide. Customers include Sony, Intel, Tesco, O2, GSK, Volkswagen and Nationwide.
Moment marketing is undergoing explosive growth. In December 2015, Warc and Deloitte identified moment marketing as one of the top global marketing trends for the forthcoming year and 81%of digital marketing managers say they have launched moment marketing campaigns in the past 12 months2.
TVTY has led the market, helping advertisers launch more targeted moment marketing campaigns more quickly at scale and expanding the triggers used to launch campaigns. TVTY’s Universal Trigger lets brands use any public or private data feed to launch hyper-targeted moment marketing campaigns. Triggers can include, for example, real-time flight information, stock levels, box-office sales or public transport delays and can be as granular as desired.
Eliott Reilhac, CEO, EMEA, TVTY, said: “Moment Marketing is undergoing phenomenal growth.
Offline events related to TV, sport and weather have created huge interest. Now, advertisers want us to help them sync digital campaigns to many more moments that matter most to their customers. They know they have to create campaigns that are more culturally and contextually relevant than ever before to cut through. Today’s investment will ensure we continue to lead the way in helping them do this.”
Xavier Lorphelin, Managing Partner of Serena Capital, said: “TVTY has shown impressive growth in 2015 and is the clear leader in one of the hottest fields of marketing. As the cost of capturing consumer attention continues to rise for advertisers around the world3, we expect to see demand for TVTY’s technology grow even more strongly. Our investment will ensure the company stays well ahead of the competition.”
1 Partech International and 360 Capital Partners last invested in TVTY in May 2014 as part of a $4m round
2 Independent market research company Censuswide surveyed 200 UK digital marketers in June 2016 for TVTY. The respondents all work within companies with turnovers of at least £1million.
3 Harvard Business Review has described how the ‘rising cost of attention’ is making it harder for advertisers to reach the same number of consumers, highlighting how, for example, the average cost of a 30-second Super Bowl advertisement has increased by 76% during the past decade. Source. The rising costs of advertising trend applies just as much to digital channels. Hochman Consultants have shown how average PPC costs have steadily risen over the past three years, whilst conversion rates have fallen. (Source: Hochman Consultants)
About TVTY (www.tvty.tv)
TVTY is an award-winning moment marketing company. TVTY enables advertisers and agencies to sync their digital campaigns in real-time with offline events such as TV shows, commercials, weather/weather forecasts, sporting events, financial triggers, and more. TVTY’s powerful combination of industry-leading moment marketing technology, strategic consulting, analytical insights and media buying expertise helps brands ensure their marketing is more relevant and engaging for consumers, cutting advertising wastage and leading to better returns from campaigns.
This disruptive new technology is being adopted by brands such as Sony, Intel, Tesco, O2, GSK, Volkswagen and Nationwide to name just a few. TVTY has 60 employees across three offices in London, New York and Paris and operates in more than 40 different countries worldwide.