HookLogic Launches the First Global Performance Marketing Certification Programme for Brands and Agencies

iProspect named first HookLogic-certified agency partner following the display of notable proficiency in ecommerce performance marketing

London UK: HookLogic, the pioneer of performance marketing for brands, announced the official launch of the HookLogic Performance Marketing Certification programme. Those who complete the programme become recognised experts in best practices in ecommerce performance marketing, including the HookLogic product suite.

The first certified partner to be named in the UK is iProspect, the leading global performance marketing agency, which has taken advantage of the programme’s launch as the critical festive season fast approaches. Skills gained as a result of the certification will bolster iProspect’s capability portfolio and make the agency even more well-equipped to drive strong Q4 sales for its clients.

To prepare for the exam, ad buyers can study a set of platform and strategy guides, covering best practices and details about how the platform works. Agencies have the opportunity to be recognised as certified HookLogic Partners when at least 50% of staff using the HookLogic platform are certified.

“At iProspect, we know that more than 60% of product searches start on retailers’ sites and therefore recognise the importance of auction-based merchandising in increasing sales and/or awareness of product SKUs,” explained David Hutchinson, director paid media, iProspect. “HookLogic’s certification programme will encourage our team members to maintain their knowledge of ecommerce optimisation within the platform, as well as provide important validation for our clients and the industry that we are qualified to make the right call for this emerging marketing channel.”

HookLogic powers the largest global ecommerce media exchange and helps its clients achieve maximum return on investment and sales from their digital advertising efforts by leveraging the world’s largest shopper data set. Given the growing push to outcome-based marketing with full sales attribution, HookLogic, as a pioneer in the field, is in a unique position to set standards and best practices.

“Working with our unparalleled network of global brands and retailers, we have developed a wealth of insight into how to create the most successful closed-loop ecommerce marketing campaigns that drive traffic to retail sites and accelerate sales for brands,” added Ben Cooper, managing director, Europe, HookLogic. “We work with some of the most progressive brands and retailers with highly skilled employees, and it is fantastic to create a robust community of expert performance marketing practitioners.”

About iProspect

iProspect is the UK’s leading digital marketing company. It creates and delivers innovative marketing programs for some of the world’s most successful brands, helping them to stay ahead of the competition. Founded in 2010, the award winning London-based team boasts 458 experts in all areas of digital including – search, display, paid social, social media, affiliate marketing, content, structured data, conversion rate optimisation, analytics, and consultancy. iProspect is a stand-out leader in its field, working hand-in-hand with its clients to consistently deliver cross-channel, holistic analysis through a range of bespoke technology, data management and reporting solutions.

UK clients include – Sky, Camelot, Ikea, British Airways, British Gas, ASOS, Fitness First, and Kellogg’s, amongst many others.

iProspect has been called “the media agency of the future,” and last year was named ‘Performance Marketing Agency of the Year’ by Brand Republic, as well as ‘Most Effective Media Agency’ at The Drum’s Digital Trading Awards 2015 and ‘Best Performance Marketing Agency’ at the Performance Marketing Awards.

iProspect Global has 83 offices in 52 different countries and more than 3,000 employees. It is part of the world-leading Dentsu Aegis Network, which – through its nine global network brands – provides best-in-class expertise and capabilities in brand, media, and digital communications services.

Visit www.iprospect.co.uk, follow @iprospectuk or email [email protected].

About HookLogic

HookLogic, the pioneer of performance marketing for brands, partners with the world’s leading retailers and online travel agencies to accelerate sales for product brands and hotels. Advertisers use the platform to reach in-market shoppers, drive traffic to products, and attribute resulting sales. Network partners and advertisers include Walmart, Tesco, Target, Asda, Best Buy, Macy’s, Expedia, Hasbro, Intel, LG, L’Oreal, Mondelez, Philips, Microsoft, and Marriott. HookLogic is headquartered in New York, with offices in Ann Arbor, Mich.; Santa Monica, Calif.; Paris and London.

For more information, please visit www.hooklogic.com.