Move Brings Together Complementary Strengths to Create Robust Integrated Marketing Solution
NEW YORK – Dentsu Aegis Network announced that Vizeum will become strategically aligned with 360i in the US, creating a powerful, fully integrated offering across strategy, digital, media planning and buying, and creative. The move will enable Vizeum clients to benefit from 360i’s industry-leading digital and creative expertise, and bring additional scale and depth in integrated media planning and buying to 360i’s rapidly growing media agency of record business, setting the stage for both agencies’ next phase of growth.
“Vizeum excels at creating connections that count to drive business results and innovation for our clients at speed and scale. Working more closely with 360i, we will be able to further deliver on this promise with added dimensions of social, digital and creative”
360i is home to over 800 people in the US, with offices located in New York, Atlanta, Chicago, and Los Angeles. 360i handles integrated media planning and buying for clients such as Pernod Ricard’s portfolio of spirits brands, New Orleans Board of Tourism, DSW (Designer Shoe Warehouse) and Spotify. Vizeum has over 150 people in the US handling media planning and buying for clients including Fox Broadcasting, Fox Sports, National Geographic, Shiseido and Sonos. Dentsu Aegis manages nearly $14 billion in billings on behalf of US clients.
Vizeum US will remain a stand-alone brand, and continue to service clients as part of the global Vizeum network in over 70 markets, while benefitting from 360i’s digital expertise and creative approach to media.
“The US market is undergoing very significant change, and in a global, digital, and convergent world, we are always looking how best to innovate the way we deliver work for our clients. Aligning Vizeum and 360i creates a real, differentiated value proposition that offers clients a new and compelling integrated marketing solution designed for the digital economy,” said Rob Horler, CEO, Dentsu Aegis Network US.
“360i has always believed that marketing today must be digitally led, but not digitally limited,” said Bryan Wiener, Executive Chairman, 360i. “Vizeum’s scale and expertise in media accelerates our ability to provide an integrated paid, earned and owned offering for progressive marketers seeking to reimagine marketing in every medium and be successful in a digital era,” he added.
“When fully integrated, media has a transformational impact on a client’s business. Bringing Vizeum and 360i together in the US is further proof of our capacity to design servicing solutions that drive and deliver the level of integration clients should expect, operating outside any silos for maximum client benefit,” said Thomas Le Thierry, Global President, Vizeum.
Patrick Affleck, EVP, Digital & Innovation at Vizeum, will be named President of Vizeum US, reporting to Wiener. Steven Feuling, current CEO of Vizeum US, will be leaving the company in the fall for a new career opportunity after a transition period.
“Vizeum excels at creating connections that count to drive business results and innovation for our clients at speed and scale. Working more closely with 360i, we will be able to further deliver on this promise with added dimensions of social, digital and creative,” said Affleck.
About 360i
360i is an award-winning agency that drives results for Fortune 500 marketers by making brands culturally relevant amid the rapid pace of consumer behavior change. 360i is a highly strategic creative and media partner with a deep understanding of how people discover brands and share stories across all channels. 360i is the only agency to be named a top agency on Advertising Age’s Agency A-List four years in a row, and MediaPost’s OMMA Agency of the Year three years straight. The agency’s clients include Enterprise, Nestlé, Mondelez, Pernod Ricard and Spotify. For more information, visit blog.360i.com or follow us on Twitter @360i.
About Vizeum
Part of Dentsu Aegis Network, Vizeum was launched in 2003. In an increasingly connected and convergent world, Vizeum’s vision is to accelerate business growth through media. The agency achieves this through two guiding principles – adopting the 70/20/10 model of innovation management and a mantra of ‘Simple strategy, brilliantly activated’, turning ideas into valuable business solutions, all of which is underpinned by our bespoke research tool, CCS, real-time reporting and our unique Dentsu Aegis operating model, delivering integration without compromise. The Vizeum network is present in 76 offices in 77 markets around the world.
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of nine global network brands – Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 32,000 dedicated specialists. www.dentsuaegisnetwork.com.
