Web
Analytics Made Easy - StatCounter
  • Send Press Release
  • Advertise
  • Sponsored Posts
  • Guest Authors
  • Job Board
  • About
    • Subscribe
    • Brand
    • T&Cs
    • Privacy
  • Contact
Search
  • Ad & Media Strategy
    • Ad and Media Verification
    • Ad Networks and Platforms
    • Ad Products
    • Ad Revenue Optimization
    • Local Advertising
    • ROI Measurement
    • RTB Advertising
  • Ad Operations
    • Ad Serving
    • Ad Targeting
    • Ad Trafficking
    • Ad Metrics
    • Audience Measurement
    • How-To’s
  • Social Media Advertising
    • Facebook
    • LinkedIn
    • Twitter
    • Pinterest
  • Advertising Challenges
    • Ad Viewability
    • Ad Fraud and Spam
    • Ad Inventory Quality
    • User Privacy
  • HOT TOPICS
    • Ad Blocking
    • Mobile Advertising
    • Local Advertising
    • Native Advertising
    • Ad Viewability
    • Programmatic Buying
    • RTB Advertising
    • Monetization Strategy
Sign in
Welcome! Log into your account
Forgot your password? Get help
Privacy
Password recovery
Recover your password
A password will be e-mailed to you.
Ad Tech Daily
  • Send Press Release
  • Advertise
  • Sponsored Posts
  • Guest Authors
  • Job Board
  • About
    • Subscribe
    • Brand
    • T&Cs
    • Privacy
  • Contact
Home Ad & Media Strategies StreamGuys Simplifies Metadata Management in Live Streams with SGmetadata

StreamGuys Simplifies Metadata Management in Live Streams with SGmetadata

By
Ad Tech Daily
-
September 29, 2016
  • Twitter
  • Linkedin
  • Facebook
  • Reddit
  • email
  • Buffer

New metadata delivery system from StreamGuys cost-effectively reduces server demand, cuts latency and improves streaming experience for users

BAYSIDE, CALIFORNIA – StreamGuys, a pioneering content delivery network and streaming media provider, has introduced SGmetadata, a new SaaS-based metadata delivery system that cost-effectively reduces the informational workload associated with connecting and updating listeners to streaming media.

SGmetadata’s ability to reduce the server/client workload is directly tied to its use of push-based metadata. Unlike the older ‘short polling’ version of metadata transfers between streaming providers and users, StreamGuys’ push-based metadata system sends the full layer of the provider’s HTTP protocol – including headers and extras – to the user just once when the streaming session starts. Any new metadata is then only sent as required. Fewer transactions means less server time and bandwidth consumed, which results in lower per-user costs.

“Both push-based and short polling metadata work over a persistent connection between the content provider and the user,” said Andy Jones, director of sales engineering, StreamGuys. “The difference is in what happens after the connection is established. Taking advantage of recently-released web socket technology, which supports persistent open channels between servers and web browsers without the need to constantly poll servers for replies, SGmetadata can push and pull data between the two ends only as needed. In short polling, the servers have to be polled (contacted) by connected web browsers and then reply every few seconds; even if nothing has actually changed.”

Any company that serves streaming media on the web is faced with the dual cost of maintaining servers – even virtual servers in the cloud – and consuming bandwidth per connection. Any innovation that allows this dual usage to be reduced without compromising the quality of the portal’s streaming service is good for the bottom line. By slashing the number of two-way interactions per streaming session, SGmetadata achieves both goals.

“Reducing the number of metadata interactions between the content provider and its users actually improves the listener experience,” added Jones. “This is because fewer two-way transactions means lower data latency. This translates into fewer delays and dropouts at the receiving end.”

StreamGuys’ SGmetadata system can serve out metadata to the company’s SGplayer, which supports multimedia playout via HMTL5 or Flash; or to any other streaming platform and browser using web socket software like Socket.io. SGmetadata is backwards-compatible with older browsers and streaming players, allowing streaming providers to upgrade to this solution today without requiring listeners to upgrade their browsers. It also simplifies connectivity with third-party service providers like TuneIn – a benefit that early SGmetadataadopter RFC Media finds value in.

“RFC Media supplies custom-produced webcast streams for brands and events, and we are known for the full-format services we provide to top-tier streaming radio platforms who demand seamless integration for their listeners served online as well as mobile,” said John Whiteside, technical director for RFC Media. “SGmetadata allows us to deliver song information from our live streams to ourTuneIn players in real time, with very low bandwidth usage and low latency. That especially makes it a perfect data support solution for music listeners streaming on the go.”

One additional benefit of SGmetadata is that it can be integrated with StreamGuys’ SGalerts software – another highly valuable service according to Whiteside. This combination allows streaming providers like RFC Media to be automatically informed when their metadata streams are not changing in sync with their automation-controlled schedules, or have stopped functioning all together.

“In a world where streaming media portals pay to serve content to each user, it is vital to reduce that per-user cost while keeping service levels even higher than before,” concluded Jones. “SGmetadata is designed to do precisely that for streaming content providers, all while keeping their users happy and coming back for more.”

About StreamGuys, Inc.

In business since 2000, StreamGuys is an industry-leading service provider of live and on-demand streaming, podcasting delivery, and software-as-a-service (SaaS) toolsets for enterprise-level broadcast media organizations. The company brings together the industry’s best price-to-performance ratio, a robust and reliable network, and an infinitely scalable cloud-based platform for clients of any size to process, deliver, monetize and playout professional streaming content. StreamGuys supports many of the world’s largest Podcasts, global TV and radio broadcasters, video and audio production companies, houses of worship, retail and hospitality businesses, government organizations, medical and healthcare services, and live venues for sports and entertainment. The company excels in developing and deploying technologies for business growth and revenue generation, including dynamic ad insertion, mobile streaming and detailed business and data analytics.

StreamGuys, Inc – [email protected] – www.streamguys.com – tel: 07.667.9479.

  • Twitter
  • Linkedin
  • Facebook
  • Reddit
  • email
  • Buffer
  • TAGS
  • content delivery network
  • metadata management
  • sgmetadata
  • streamguys
Previous articleVisual IQ Bolsters Cross-Device Attribution Measurement Through a Partnership with Facebook’s Atlas
Next articleIAB Promotes Christa Babcock to Vice President, Learning & Certification
Ad Tech Daily
https://adtechdaily.com
Launched in 2008, Ad Tech Daily (initially known as "Ad Ops Online") is a news resource dedicated to all things ad tech. We feature news, interviews, events, commentaries that are relevant to professionals in the ad tech industry. Occasionally, you will see news covering the larger sphere of online advertising and online marketing.

RELATED ARTICLESMORE FROM AUTHOR

Ad & Media Strategies

StreamGuys and Digigram Partner to Bring Cloud-Based Audio Contribution Services to U.S. and Canadian Media Organizations

Ad & Media Strategies

StreamGuys and ENCO Strike Partnership

Ad & Media Strategies

Blubrry Partners with StreamGuys to Expand Audiences for Podcasters through Internet Radio Streaming

Ad & Media Strategies

StreamGuys Expands Podcast Publishing, Monetization and Statistical Toolset for SGrecast Software

Ad & Media Strategies

StreamGuys Strengthens Advertising Services with Google DFP Integration

Ad & Media Strategies

StreamGuys Turnkey Streaming Network Elevates Online Radio Presence for Cox Media Group

Send your announcement

To send us your announcement or press release, please see available options at: https://adtechdaily.com/submit-a-story/.

Advertisement

Featured

Cross-Media Adtech Lodestar Beatgrid Ignites Industry Reboot With New Product Suite and Rebrand

Advertisement

Sponsored

Organize Your Inbox (and Never Waste Time on Email Again) With SaneBox. Sign up today and save $25 on any subscription.

Advertisement

From our guest authors

Tackle the Challenge of Tech Stack Ownership Head on and Reap the Rewards

Think you know all about ad block users? Think again!

User privacy, bigger scale, better relevance? The cookieless future looks bright

Advertisement
Ad Tech Daily is your daily source of news and insights into the ad tech industry.

Recent Jobs

  • Ad Tech Daily

    Editorial Assistant

    • remote
    • Ad Tech Daily
    • Freelance
    • Part Time

latest

  • Cross-Media Adtech Lodestar Beatgrid Ignites Industry Reboot With New Product Suite and Rebrand May 12, 2022
  • JOKR Announces Global Launch of JOKR Media , Partners With Topsort May 12, 2022
  • Acxiom Real Identity™ Integrates With Sitecore to Help Brands Create Known Identities, Deliver Real-Time Decisioning and Web Personalization April 19, 2022
  • Andrea Media Launches New Intelligent Digital Advertising Formats to Increase Publisher Advertising Revenue April 19, 2022
  • Triton Digital Announces John Rosso as President and CEO April 19, 2022
  • Xandr Partners with LiveIntent to Bring New Data and Identity Offerings to the Market April 19, 2022
Advertisement
  • Ad & Media Strategy
    • Ad and Media Verification
    • Ad Networks and Platforms
    • Ad Products
    • Ad Revenue Optimization
    • Local Advertising
    • ROI Measurement
    • RTB Advertising
  • Ad Operations
    • Ad Serving
    • Ad Targeting
    • Ad Trafficking
    • Ad Metrics
    • Audience Measurement
    • How-To’s
  • Social Media Advertising
    • Facebook
    • LinkedIn
    • Twitter
    • Pinterest
  • Advertising Challenges
    • Ad Viewability
    • Ad Fraud and Spam
    • Ad Inventory Quality
    • User Privacy
  • HOT TOPICS
    • Ad Blocking
    • Mobile Advertising
    • Local Advertising
    • Native Advertising
    • Ad Viewability
    • Programmatic Buying
    • RTB Advertising
    • Monetization Strategy
© (c) 2008 - 2022 - Ad Tech Daily