New authoring tool enables streamlined use of programmatic creative across channels for ad buyers
AUSTIN, Texas – Sizmek, an open ad management company for multiscreen ad experiences, announced the release of Ad Builder 2.0, an enhanced version of the company’s web-based rich media authoring tool, featuring an upgraded user interface, improved functionality and 20 rich media programmatic creative templates to enable quick creation of HTML5 ads for mobile and desktop environments.
Developed for use by brand advertisers, trading desks and creative shops, Ad Builder 2.0 has the most programmatic creative templates of any authoring tool, enabling users to generate engaging rich media creative at the speed of programmatic through an intuitive point-and-click tool. Sizmek clients can enjoy a seamless, end-to-end process from ad creation to analysis through the use of the ad serving and analytics offerings available on the Sizmek platform.
Sizmek empowers creatives to leverage the data programmatic yields that better inform ad creation and generation for high-impact rich media formats. Ad Builder now offers five such formats, with plans to add three to four additional per quarter, and nearly 100 UI changes.
“The new Ad Builder 2.0 looks as great as Sizmek’s data and analytics functions work,” said Connor Bemiller, Digital Media Specialist of Graham Oleson. “Our clients are able to get campaigns up quickly, and with this tool, we’re able to put our effort into making great ads.”
Sizmek’s latest and most advanced ad building tool further fortifies the company’s position as a leader in programmatic creative. With codeless, rapid ad authoring, Ad Builder has made it easy for people of all skill levels to create HTML5 ads, including single-tag responsive, instream and complex, high-impact formats for all channels, including programmatic.
“In this industry, having the ability to pair the speed and targeting efficiency of programmatic with the flexibility and appeal of rich media creative content is a boon for brands pushing to optimize their return on ad spend,” said Neil Nguyen, CEO of Sizmek. “By providing our clients with an easy-to-use and understand creative tool in Ad Builder 2.0, in conjunction with the best ad serving and measurement the industry has to offer, we know our clients can create winning campaigns that find the perfect balance between data and creative.”
Sizmek is the Open Ad Management company that brings freedom of choice and contextual relevance to omnichannel digital advertising. As the largest independent ad server, more than 42,000 next generation advertisers, agencies, publishers, and trading desks rely on Sizmek’s offerings and flexible third-party platform integrations to provide the industry’s most customizable, best-in-class approach to creating seamless workflow across a wide variety of partners in the digital advertising ecosystem. With a single point of access to the best technology, data, and strategic guidance, Sizmek builds flexible solutions for marketers and publishers that combine programmatic efficiency with creative. Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC.