Former AppsFlyer strategic sales executive joins market leading mobile attribution and analytics platform
BERLIN and SAN FRANCISCO – adjust announced that Armando Osuna has joined as Vice President of US Sales in the company’s San Francisco office, and Marty Siewert has recently joined adjust as Chief Revenue Officer. Osuna joins adjust with a wealth of experience in online and mobile media. Prior to adjust, he was Head of Gaming and Account Management in the US for AppsFlyer, a competitor to adjust. Previously, he was Head of Accounts with Kiip, founded Meadow Ventures, and has been a strategic advisor with Cloud & Clover, Win-Win, the Manos Accelerator and The Refiners.
Siewert brings over 25 years domestic and international executive leadership experience across a wide range of industries including digital media, e-commerce, and enterprise software. Previously, he was CEO of Digital MBS, CRO of Zoove (acquired by CLX), SVP Sales with Kadient (now Qvidian), and General Manager of ClearForest (acquired by Reuters).
Among adjust’s more than 2,500 clients (300 in the US) are Pinterest, Microsoft, Zillow, BuzzFeed, and Quip, along with customers Uber, Smule, Blue Apron, Keeper Security and DoorDash. The Berlin-based company already has offices in London, Paris, São Paulo, Singapore, Istanbul, Beijing, Tokyo, Shanghai and Sydney. In just the past year, adjust has tripled their employee count in the US and recently opened a New York office, spearheaded by Arun Gupta.
Christian Henschel, CEO and Co-Founder of adjust, said: “The US market is currently among the largest markets in terms of revenue for the company with 30%, so it makes the most sense for us now to invest in additional resources. Both Marty and Armando represent a strategic initiative of expanding our market share more aggressively in the near term.”
Siewert added: “adjust has already achieved tremendous growth globally in the past year and as we expand our operations, we’ll continue building a diverse world-class team of professionals with relevant and unique skillsets. Armando’s breadth of experience in both mobile advertising and gaming, in particular, will be invaluable as we ramp up our business in the US, by developing new partnerships within a complex ecosystem as well as helping us further upsell to our clients, which have increased spend by 50% over the last year.”
Osuna said: “Expertise and innovation in mobile technology is a requisite for tomorrow’s attribution and analytics industry leaders. adjust is uniquely positioned with its market-leading premium platform to enable this transformation. I’m delighted to partner with the adjust team and help publishers leverage this unparalleled technology.”
For more information on adjust’s market leading business intelligence platform, please visit www.adjust.com.
adjust is a business intelligence platform for mobile apps with a focus on user acquisition, fraud prevention, and app marketing. The Berlin-based tech company provides the highest quality analytics and attribution solutions for companies, worldwide. With adjust’s opensource SDK, app developers can identify, in real time, which advertising campaign has led to an app installation, how much money users spend on in-app purchases, or when a user is most likely to uninstall the app, among other features.
adjust is a Facebook Marketing Partner and a Twitter Marketing Platform Partner. More than 20,000 apps have implemented adjust’s solutions to improve their performance. Among those are clients like Zalando, Rovio and Zynga as well as global brands like Microsoft and Warner Bros. Founded in Berlin in 2012, today adjust has ten offices across five continents: Beijing, Berlin, Istanbul, Paris, San Francisco, São Paulo, Shanghai, Singapore, Sydney and Tokyo.